Change Happens – Embrace It

The shift away from trade shows has been happening for years, COVID just gave companies a rationalization to make that shift happen even faster.

In a rapidly changing digital landscape, businesses must be aware and compliant with new data protection regulations. As regulations evolve, companies need to rethink their marketing approaches to successfully reach key customers.

COVID-19 has impacted industries across the country. The digital space has now become the most important place to focus your efforts in order to bridge the gap and continue to connect with customers.

NeoCon, hosted annually in Chicago at theMART, provides a massive snapshot of the commercial design industry’s latest innovation. Team Interrupt was there this past June to take in the sights and offer their perspective on the current state and future of the show and the industry.

The Interrupt Team just returned from attending AIA 2019, the American Institute of Architects’ annual architecture conference, in Las Vegas and has some key takeaways to share.

An affordable housing crisis is facing millions of Americans and affecting every state across the U.S. Building materials companies have a responsibility to help.

Airports may be the next big center for commercial and industrial development. The birth of a new transportation-focused metropolitan sub-region, the aerotropolis, is on the horizon. How do your products and services fit into this new business model?

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.

Marketing partnerships can create exponential success for the brands involved. Value-added, expansive audience, corporate-startup, and long-term strategic partnerships all offer wider exposure and an increased customer base for companies of all sizes and backgrounds.

Like many antiquated processes, yesterday’s marketing approaches no longer fit today’s buyers. Modern consumers demand a more personalized, long-term approach, which is defined by the new term known as lifecycle management.

It was a record-setting year for IRE 2019. The show was bigger, better, and full of innovative roofing products and solutions. From the best materials to the best business practices, Music City did not disappoint.

NAHB partnered with MetroStudy during the 2019 International Builders’ Show (IBS) to present the 2019 National Housing Forecast. The forecast included key housing predictions based on current economic trends as well as recent United States government policy’s impact on the housing market.

The fastest-growing residential areas in the U.S. are where wildlife meets urban life. While beautiful, these exurban communities will require innovative building materials to combat the dangers of mountainous and coastal living, especially as our climate changes.

The NAHB International Builders’ Show is always an exciting event for our team and clients and this year was no exception. Garnering the largest attendance in years (topping 100K attendees), the show was jam-packed with impressive exhibits, new innovations and plenty of energy. In this post, you’ll find our collective thoughts and takeaways from the biggest IBS in more 10 years.

The nature of business is changing even faster and more rigorously than in decades past. Marketing will serve as the main driver of this change, delivering greater customer experiences and more relevant business strategies through comprehensive data analysis.

Is Google testing new branded video advertising in paid search results? Sure seems that way. Something we will keep an eye on, this could be a paid search game changer for brands.

The entire Interrupt team pitched in to help you prepare for the upcoming year. From channel strategy to digital trends, here are our top predictions of the biggest factors to impact your business in 2019.

In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

With Conversational AI, brands can have more meaningful conversations with their target audience and customers — as long as they are set up to live in this world. They also have an opportunity to learn more about customer intent by how customers or potential customers are verbalizing their ask, which leads to better and more personalized marketing efforts.

Looking forward, we’re expecting big changes in the construction industry. It’s time to get prepared so you can prevent commotion in your operations and come out ahead. In this post, Bill takes us through his forecast of the future to help you understand what’s expected over the next few years.

After attending the AIA Conference on Architecture 2018, I put together my key takeaways from the show floor. All in all, manufacturers need to take more steps to invest in innovation and conceptual ideas. The brands that do this are standing out amongst the crowd. Also, education is huge but it’s all about providing real knowledge, not product benefits. Make architects understand why these products help them with their projects. Keep reading to find out more.

While walking the AIA 2018 show floor, our Senior Account Executive Emily Johnson appreciated the unique use of product to draw architects in brand booths. Despite the gorgeous aesthetics and interactive activities, the lack of organization around the all-important CEU offering was a major drawback for attendees and the manufacturers who worked hard to draw a less than favorable crowd.

They say age is just a number. But when it comes to an aging workforce, numbers matter.

Based on the energy and conversations coming out of some of the industry’s key shows, there’s a lot to look forward to for the rest of the year. First, we look at how to prepare for the inevitable ups and downs in the marketplace.

We're happy to report that all signs indicate a strong 2018 for the building materials industry. Check out our findings and see how you can make the most of the impending growth and disruption ahead.

2017 International Roofing Expo (IRE) took place in Las Vegas, NV from March 1 to 3.

Walking the 1.2 miles back to my hotel from the 2016 Greenbuild Show, I found myself conversing with two attendees along the way.

This is not your father’s (or mother’s) Remodeling Show.

Here are a few tips to help your company spring into action for a successful 2015.

All signs point to continued homeowner interest in homes that are greener, more energy efficient and resilient.

If it seems to you like there’s strong momentum building for home automation in a wider range of new home construction, you are not alone.

2014 was the first year for the Cleveland Home + Remodeling Expo, which was held at the recently finished Cleveland Convention Center.

The digital age continues to disrupt communication more than any other facet of business.

Last month in our creative meeting, we had a heated discussion on the merits of crowdsourcing design.

Graphic design surrounds us. It’s everywhere we look.