b2b marketing & branding for builders & building materials

Understanding your world is critical. We specialize in providing B2B marketing for builders and comprehensive b2b branding for builders. Our deep business acumen and industry expertise enable us to deliver unique insights and recommendations that create a catalyst for unthinkable possibilities in the building materials sector.

audiences

we know what makes building industry pros tick

Our industry knowledge is as deep as it comes. We have unmatched experience in the channels, value chain and audiences to give your brand a competitive edge. These deep insights fuel our b2b brand marketing strategies, leading to targeted messaging and engagement tactics that allow your brand to uniquely position itself to outperform your category and the industry at large.

MarketPath

deep channel insights for b2b builders

Let us help you educate your team on how the building industry channels work and their impact on your company’s sales and b2b marketing strategy. Feel free to share our easy-to-understand visual guides for residential and commercial markets or contact us to create a customized MarketPath for your category.

Marketpath diagram for residential
Interrupt Website Subscribers list for Campaign Monitor
Marketpath diagram for commercial
Interrupt Website Subscribers list for Campaign Monitor

Workshops

get inspired with our brand marketing workshops

Get ready for some challenging, inspiring and all-around fun experiences at the Interrupt HQ. Our custom workshops are designed to equip your team with new marketing and branding strategies guaranteed to help you see new possibilities.

Interrupt brand DNA

Talks

fresh building materials marketing insights

Quantifying seems problematic. Can we say this: Want an infusion of strategic b2b branding and marketing insights for your company or association event? Our in-house experts are available to speak on the topics that keep you up at night...

writing

CX book cover

cx & branding insights to-go

Expand your knowledge and share our insights with our collection of in-depth books and whitepapers, offering practical strategies for b2b branding and marketing for builders.

a bunch of orange slices with one apple slice and the message Diverge, stand out in a sea of sameness

Diverge

Stand out in a Sea of Sameness

CX book cover - small

Creating a Killer Customer Experience

A Useful Guide for Mastering CX