building materials branding is our jam

Understanding your world is critical. We bring deep business acumen, branding and industry expertise to deliver unique insights and recommendations that create the catalyst for unthinkable possibilities.


we know what makes ’em tick

Our industry knowledge is as deep as it comes. We have unmatched experience in the channels, value chain and audiences to give your brand a competitive edge. These deep insights lead to targeted messaging and engagement tactics that allow your brand to uniquely position itself to outperform your category and the industry at large.


deep channel insights

Let us help you educate your team on how the building industry channels work and their impact on your company’s sales and marketing strategy. Feel free to share our easy-to-understand visual guides for residential and commercial markets or contact us to create a customized MarketPath for your category.


put on your thinking cap

Get ready for some challenging, inspiring and all-around fun experiences at the Interrupt HQ when you take part in one of our custom workshops. Guaranteed to help you see new possibilities.

Interrupt brand DNA


dishing out fresh industry knowledge

Quantifying seems problematic. Can we say this: Want an infusion of strategic branding and marketing insights for your company or association event? Our in-house experts are available to speak on the topics that keep you up at night.


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Expertise to-go, please

Read up and share our knowledge with our collection of in-depth books and whitepapers.


Stand out in a Sea of Sameness

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Creating a Killer Customer Experience

A Useful Guide for Mastering CX