the mash

Major style announcements like “color of the year” can bring new perspective to homeowners used to seeing a product solely for its performance elements. Learn how we build just that type of campaign for Owens Corning Roofing, and discover the elements we use to build this major annual announcement to present the stylish side of a typically performance-driven product.

AI-generated content will dominate social feeds. But what do audiences actually want? Dive into the eight emerging social media trends with our go-to expert on the subject, Hayley Kandik, and learn the surprising ways authentic storytelling, long-form content and other authentic outputs will win over audiences in 2025.

The 2025 Super Sunday commercials brought bold ideas, big budgets, and plenty of buzzworthy moments. Our team breaks down the standout ads, wasted opportunities, and most baffling choices—with insights into what worked, what flopped and why. See this year’s hits and misses from the biggest stage in advertising.

Got a Magic 8 ball for the building materials industry? We do, and his name is Sandy Embrescia-Hridel. Our director of strategic insights spends a heavy chunk of his work week reviewing data, statistics and developments so that he can make accurate industry forecasts for our clients. We quizzed him on his predictions for the coming year.

One of the biggest challenges of effective social media management is the constant demand for evolution—changing according to the algorithms, trends and audience demands of every season. But there are four approaches that you can hold on to tight as you and your team gauge what’s working and what isn’t in your 2025 social media management. They’re the steadfast evergreens in a field of fleeting annuals. Read on to learn more.

Before we flip the page to write the first lines of 2025, we’re looking back at the chapter we just completed—our biggest year yet as an agency. Take a look at the team's biggest victories—and take a moment to log your own, too.

It’s the time of year for gratitude. We gathered our team to share around the virtual Thanksgiving table what they’re most grateful for this year, at work and at home.

The U.S. housing supply is said to be anywhere from three to five million units short of demand. The ensuing crisis was years in the making—and these recommended articles and podcasts from our team will help expand your understanding of its root causes. Introducing Deep Dive, our newest column, where Interrupt teammates share the resources shaping their industry-related insights and knowledge.

Know thy audience—it's a key marketing commandment. And a fast-growing portion of that audience in the United States is Latinos, nearly 20% of the population contributing $3.2 trillion—with a T—to the country’s GDP. Knowing their spending power and inclination towards entrepreneurship, the smartest companies will work to capture this market share by honing a smart strategy. We tell you how.

So, you’re considering a brand makeover. But do you have the right reasons? Identifying the cause for overhauling your go-to-market identity (or at least evolving it) is as important as the quality of the new work you’ll commission. Interrupt creative directors share the four times your company may be due for a rebrand.

Surfing the reams of data available on the internet can feel gnarly. But good decision making depends on having the right information. How do you get it without drowning? Sandy Embrescia-Hridel, our director of strategic insights, has crafted his own method for conquering info overload. He’s distilled it into five easy tips anyone can adopt to stay better informed.

Constant evolution isn’t just a luxury in brand management, it’s a requirement; your brand must align with your target demographic’s changing generations, not vice versa. Here, Interrupt’s Executive Creative Director and Brand Strategist Anita Holman explains how brands can evolve their strategy to capture new consumers entering their target demographic and avoid being overtaken by more agile marketers.

Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.

If you’re a manufacturer of American-made goods, you already know the value of the “Made in America” claim has ebbed and flowed over the past few decades. Recently, however, it seems to be making a comeback. Bill Rossiter, agency owner and principal, discusses Morning Consult’s “Made in America” report and shares how you can leverage the power of Made in the USA on your own homegrown products.

Mentorship efforts in many companies can look like rigid and formal programs. While those efforts are important, for a game-changing effect, you need to embed mentorship into your culture and the way your team relates to each other. Here, Agency Principal Bill Rossiter’s reviews the do's and don’ts of effective mentorship.