the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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Decluttering is for brains, not just closets

Our brains are bogged down in the digital era, where an entire world of by-the-minute information is at our fingertips. Always. How do you get creative in the midst of such mental messiness? Senior art director Dave Behm uncovers some methods for quieting the madness that help him stay creative.

Upgrading to solar energy: two homeowner experiences

Through 2034, the U.S. government is offering households a tax credit to cover up to 30 percent of the cost of installing rooftop solar and battery storage. It’s called the Residential Clean Energy Credit, and two of our Interrupt team members took advantage of the policy to transform their respective homes’ power sources from gas and electric to solar. Hear their personal insights into the selection and installation process.

Mean Girls isn’t just for the movies (unfortunately)

Mean Girls is back in theaters, and for Associate Creative Director Sara Syrek, back on her mind, too. She revisits her aspirations for admittance into the catty popular girl group and what she’s learned since then about ways people can be an addition, a bonus, a benefit—and ways they can totally deplete and subtract. Be an adder, Sara advises. Learn how.

The Leader’s Trap

Taking risks is hard. It’s even harder when you’re comfortable. It’s why companies with the biggest share of the market so often fail to exercise true market leadership. At one time, they must have been consciously seeking to advance the market by aggressively taking advantage of unusual, growth-oriented opportunities. Otherwise, they wouldn’t have become so large. So, what caused them to alter their mindset and actions? Learn more about “the leader’s trap” and how to avoid it.

Company giveback: annual holiday tradition

This year’s Interrupt holiday giveback was focused two high-impact organizations serving our community: the Ronald McDonald House Charities of Northwest Ohio and Toledo Humane Society. Both depend solely on the support of donations (neither receives tax dollars). If you're looking for a place to donate items or money this year, we think these orgs are worthy of your contributions, too.

Why I decided not to trust the process

Shyla Helmintoller had a hunch. But in the web of doctor’s recommendations and referrals (or lack thereof), she had to take getting help for her daughter into her own hands. Our project manager explains how the “get shit done” attitude she brings to her day job helped her navigate advocating for her daughter during her main job: parenthood.

What a box of Legos can teach us about the power of built-in branding

As marketers, there’s a lot we can do to build a compelling story around a brand or product. But when users can readily and consistently separate your product from the competition, you’ve got something special. Our Director of Brand Content Jen Molnar explains how a Lego sorting session sparked an ah-ha moment on the importance of developing distinctive (and memorable) physical product features.

AI is here to stay. Are you ready to leverage it?

The building materials industry is at a unique crossroads: customers want more personalized service than ever before. And AI may lend itself best to the needs of the building materials industry to deliver that. Executive Creative Director and Brand Strategist Anita Holman explores how this game-changing tool could enhance every brand’s ability to develop personalized advice in ways that were never humanly possible before.

When the brand is you: two companies that made our individuality their success

The strength of your “fan following” is also the strength of your brand. And one powerful way to build that loyalty is to allow your customers’ creativity to shine through in your marketing. Associate creative director Erin Kunz explores the brands that shaped her adolescence and how embracing user-generated content helped them build an even stronger identity.

One House, Multiple Families: Why America Needs Multigenerational Housing for the Masses

The sandwich generation isn’t just a social problem; it’s an innovation problem, too. At some point in our lives, many of us become filling for the so-called sandwich—caring for our own children and our aging parents at the same time. Or we experience transition, in our jobs, relationships, or health, and need to live with family or friends to bridge the gap. This need for multigenerational housing is in direct opposition to our current priority building single-family, nuclear homes in the U.S. Here’s why one writer believes that needs to change, and why it’s an untapped opportunity for the construction and design industries.

Home Affordability Gone Wild

Home ownership is a core part of The American Dream (if not *the* American dream). What does it mean for the construction building materials industry that so many potential buyers are squeezed out of the process? We explore the factors and how these players might best respond to the coming consequences for multifamily building and material costs.

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