the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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What We’re Grateful For

It’s the time of year for gratitude. We gathered our team to share around the virtual Thanksgiving table what they’re most grateful for this year, at work and at home.

Deep Dive: Understanding The Housing Crisis

The U.S. housing supply is said to be anywhere from three to five million units short of demand. The ensuing crisis was years in the making—and these recommended articles and podcasts from our team will help expand your understanding of its root causes. Introducing Deep Dive, our newest column, where Interrupt teammates share the resources shaping their industry-related insights and knowledge.

The Latino audience is the fastest-growing in our industry. How can your brand succeed with them?

Know thy audience—it's a key marketing commandment. And a fast-growing portion of that audience in the United States is Latinos, nearly 20% of the population contributing $3.2 trillion—with a T—to the country’s GDP. Knowing their spending power and inclination towards entrepreneurship, the smartest companies will work to capture this market share by honing a smart strategy. We tell you how.

Staying ahead of the demographic shift

Constant evolution isn’t just a luxury in brand management, it’s a requirement; your brand must align with your target demographic’s changing generations, not vice versa. Here, Interrupt’s Executive Creative Director and Brand Strategist Anita Holman explains how brands can evolve their strategy to capture new consumers entering their target demographic and avoid being overtaken by more agile marketers.

Three critical questions to ask yourself during strategic planning

Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.

Made(ish) in America

If you’re a manufacturer of American-made goods, you already know the value of the “Made in America” claim has ebbed and flowed over the past few decades. Recently, however, it seems to be making a comeback. Bill Rossiter, agency owner and principal, discusses Morning Consult’s “Made in America” report and shares how you can leverage the power of Made in the USA on your own homegrown products.

Mentorship in the Moment

Mentorship efforts in many companies can look like rigid and formal programs. While those efforts are important, for a game-changing effect, you need to embed mentorship into your culture and the way your team relates to each other. Here, Agency Principal Bill Rossiter’s reviews the do's and don’ts of effective mentorship.

There's no instruction manual for this: navigating your first job

Fresh to the creative team, Graphic Designer Hayley Kandik feels there’s a thing or two they don’t teach you in college. So, in the interest of supporting other young design professionals, she’s presenting a list of things they don’t teach you in college, an incomplete compilation that nevertheless will get new grads and established career professionals alike thinking about how to improve onboarding and mentorship processes for first-year professionals.

The Roundtable: The AI revolution has begun. How will it affect marketing and branding work?

In the short time since artificial intelligence became part of our daily lives and public debates, it’s already made seismic shifts in the way people work. We gathered our agency’s internal AI task force, which includes writers, designers, marketers and digital experts, for a roundtable discussion of AI’s impact, learning how they expect it to change agencies, politics and beyond.

AI confessions from the corporate boardroom

As companies realize the importance of AI, they're pouring more money than ever into the technology so as not to get left behind. But since the technology is (in many ways) maturing faster than what we can, or are willing to, execute on, we have to figure out how to correct for “the human factor”—both corporate leadership vision and team execution. How do you ensure it isn’t a limitation for success in your adoption of AI? Read Interrupt Principal Bill Rossiter’s take on the importance of AI on enabling the future success of your team and business performance.

The Interrupt Giveback Philosophy: Giving Back, Pays It Forward

Interrupt has given countless hours of team time over the years, volunteering for everything from Habitat for Humanity builds to multiple sclerosis fundraising. Agency principal and owner Bill Rossiter shares why the company’s giveback philosophy is so focused on hands-on contributions, and addresses the surprising ROI of community involvement for businesses large and small.

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