Elevating your Customer Experience

The experience you create for your customers is now more important than the products you supply. It’s critical to understand your customers' triggers and then map out and continually improve your knowledge and the experience you’re creating.

The Problem with a Conversions-First Mindset

An online advertising strategy that’s focused solely on calls to action may be working against your marketing goals in ways you don’t realize. While results matter, you can’t produce them without the right approach. Just like you wouldn’t ask someone to purchase something right when they walk through the doors of a brick and mortar store, your online messaging should take customers on a journey that’s more than transactional.

Go beyond the straight sales pitch

Taking the lead in your category involves more than just creating a superior product. It also requires becoming your customer’s go-to authority on the subject, with content, tools or support that show you’re as invested in their project as they are. Learn how we helped MoistureShield composite decking build an outdoor planning resource that does more than deliver a simple sales pitch, earning customer trust and reinforcing their reputation.

How Technology Impacts Customer Engagement

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

How to Build Influence on Social Media Without Millions of Followers (or Millions of Dollars)

You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)

How Building Materials Brands Can Do Better For New Homeowners (From Two First-Time Homeowners)

Building materials brands need to pay attention to the unique needs and problems of millennial homeowners. It’s a key factor to understanding your target audience, or the end-enjoyer. Yes, Millennials are turning 40 and they own homes. Take a note from two brand new homeowners on the Interrupt team—Aly and Ernest. From power tools to apps, get two insights from people living the dream right now.

How to Engage Today’s Contractor

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

the online experience: key focus areas for big box retailers

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.