Bold Ideas, Bigger Results
Your Creative Branding Partner
Interrupt was made to do what other agencies don’t: Think like a business. Understand complex channels. Turn abstract goals into actionable plans. And turn customer pain points into possibilities.
We’re a full-service marketing agency that’s purpose-built for building materials manufacturers. From driving engagement, leads and conversions today to building brands that stand the test of time, we serve clients who want to lead, not just compete.
Our claim to fame is our brand distillery process, but big brand transformations are just one way Interrupt is like no other agency. With in-house research capabilities, deep channel expertise and strategic creative execution, we’re a full-service partner committed to helping you grow with purpose.
Ready to dive in?
Have a challenge? A vision? A brand that’s ready for more?
Focus
Experts in what we do
Niche is a less braggy word for expert. But hey, we're not afraid to say it. Our team of experts knows the building material and home improvement industry inside and out. Our expertise and proven process allow us to challenge assumptions and help you reach untapped opportunities.
Process
What Happens at our Brand Distillery?
Our "Brand Distillery" is our proven, unique process designed to transform your brand. We take in numerous inputs and filter out all the stuff that dilutes and confuses brands to distill the essence of what makes each one 110% awesome.
Discover: Gather input from every possible angle and source
Filter: Sift with deep expertise to uncover unexpected insights
Heat: Comfortable evaporates, bits of awesomeness bubble up
Refine: Push, pull, stretch, create, sharpen, test, repeat
- Unleash: Your unique brand essence is ready to enjoy and share
Capabilities
Expertise as Your Full-Service Marketing Agency
We are more than just a full-service marketing agency; we are dedicated business partners committed to helping you meet your financial goals by transforming your brand and aligning marketing strategies.
Our specialization in the building materials industy means we live and breathe home improvement and enjoyment products, offering unmatched insighs and a distinct competitive edge.
Our capabilities span the full spectrum of marketing needs:
strategic consultation
Drawing on decades of corporate business experience, we work closely with your C-Suite, GMs and senior marketing leadership. We help chart the optimal direction for your business and your brand through:
- Annual Planning Process Facilitation
- Quarterly Business Planning
- Scenario Planning
- Brand DNA Strategy
- Customer Experience (CX) Strategy
- MarketPath™ Channel Strategy
discovery & insights
While data is foundational, it's the insights that win the war. Our internal research and insights team digs deep into the data to find the critical nuggets that fuel new thinking and uncover your brand’s true potential. This includes:
- Qualitative and Quantitative Research
- “How We Win” Assessment
- Disruption Ideation
- Category and Competitor Audit
- Audience and Persona Development
- KPIs Definition
branding
We distill your brand down to its pure essence, finding the unique space your brand can play, dramatically separating you from your category’s sea-of-sameness.
- Corporate Identity
- Brand Architecture
- Brand Positioning
- Brand Voice
- Visual Roadmap
- Brand Guidelines
Brand Marketing and Engagement
A strong brand shapes perceptions and drives actions. We develop a hyper-focused plan and breakthrough creative to separate your brand, captivate your audience, and trigger measurable actions. This holistic approach ensures your Brand Marketing efforts resonate deeply:
- Content Strategy
- Marketing & Advertising
- Digital & Social strategies
- Public Relations
- Media Planning & Buying
- Retail & Experiential initiatives
Analysis and Optimization
Things that are measured get done. We are driven by results, continuously measuring and evolving our strategies to optimize outcomes for your business and inform future growth. Our analytical services include:
- Simplifying Success ™ Assessment
- ROI Assessment
- KPI Scorecard
- Media Optimization
- Program Tracking
- Campaign Dashboard
pick our brain
Knowledge has no purpose if we keep it to ourselves. Hire us to come speak at your event or bring your team to us for a hands-on workshop to get more awesome insights.
