We’re the partner manufacturers call when “pretty good” isn’t enough.
Interrupt is a full-service marketing agency helping building products and home improvement manufacturers win where it counts: in the aisle, in the spec, and in the mind of the contractor. We've been doing it since 2002, and we’re still allergic to safe.
We combine sharp strategy, smart creative, and market-ready execution so your brand doesn’t just show up; it shows leadership.
Ready to stop blending in?
We can help your business sharpen its point of view and win preference in crowded building product categories.
We’ve seen the cycles, the channels, the curveballs. And we know how to turn them into momentum
20+
years deep in building products and
home improvement
100+
brands pushed past “good enough”
300+
years of combined know-how
(and opinions)
1 goal: make the market notice.
Attention is expensive. Trust is harder. And most companies don’t lose out to competitors because their product is bad. They lose because their message is forgettable, their story is muddy, or their go-to-market feels like five different teams wrote it.
We help you get crystal clear on:
- What you stand for (and what you don’t).
- Why you win (beyond quality and service).
- How you show up across multiple marketing channels without sounding like a catalog.
- Where to push next to grow preference, pull-through, and share.
Workforce Development, Polymeric Exteriors Products AssociationWhen I think of working with the folks at Interrupt, I look forward to it, period! To me, that’s customer service, or the definition of customer experience, at its finest. Your team cares!
Strategic Marketing, Owens CorningYour team just gets us, even before we get ourselves.
President, SPAXI want to get going faster as I know you will make our business and brand better.
Head of Channel Marketing, Oldcastle APGI have a headache (a good one) whenever we have a strategy session with Interrupt... because you make us think deeper, and help us succinctly define business success and then align it to marketing planning.
Clients
some logos you might recognize.
We partner with manufacturers and category leaders who need more than a vendor. They want a team that understands the ecosystem, the stakeholders, and the realities of selling through multiple channels.
residential
The residential pipeline is a complex beast, but we know exactly how to tame it. We help manufacturers navigate the layered ecosystem of one-step distributors, dealers, contractors, and DIY homeowners. We build data-driven, digital strategies that speak to each audience's distinct needs, driving relevance and preference from the showroom floor to the job site.
commercial
Specifications don't happen by accident. We know what makes architects, specifiers, and commercial contractors tick. Our strategic digital marketing positions your brand to outperform the category, turning a complex value chain into a straight line for revenue.
home enjoyment
Your brand shouldn't just live in a house; it should make the home. We craft fearless digital marketing experiences for consumer-facing brands that demand attention, inspire loyalty, and get homeowners off the couch and into the project.
the values that drive the work
If you’re curious what we believe, and how that shows up in the work, you’re in the right place. It’s also a pretty good clue why clients tend to stick around.
the team that gets it done
If you want a fearless business partner with deep industry expertise to turn complex channels into measurable growth, you've found your team.