We carpe the hell outta the diem
We’re not here to tell you everything is alright. We’re here to stretch you. Test your limits. And make you uncomfortable. That’s how we unleash your brand’s true potential.
Welcome to interrupt, a brand distillery
Niche is a less braggy word for expert
But hey, we’re not afraid to say it! We’re experts in the building materials industry. We live and breathe home improvement and enjoyment products. Our expertise and proven process allow us to challenge assumptions and help you reach untapped opportunities.
what actually happens in a brand distillery?
It’s our unique process. We take in numerous inputs and filter out all the stuff that dilutes and confuses brands to distill the essence of what makes each one 110% awesome.
Ready to get distilled? Step up to the bar and let’s get started.
1. Discover: Gather input from every possible angle and source
2. Filter: Sift with deep expertise to uncover unexpected insights
3. Heat: Comfortable evaporates, bits of awesomeness bubble up
4. Refine: Push, pull, stretch, create, sharpen, test, repeat
5. Unleash: Your unique brand essence is ready to enjoy and share
What makes us different? We’re not just a brand champion, we’re a business partner. And we know this industry better than any other agency. Period.
Our success is defined by helping our clients to transform their brands and align their marketing strategies to best meet their financial goals.
How do we make it happen? Broad and deep capabilities like these.
Decades of corporate business experience enables us to work with our clients’ C-Suite, GMs and senior marketing leadership to help chart the optimal direction for your business and your brand.
- Annual Planning Process Facilitation
- Quarterly Business Planning
- Scenario Planning
- Brand DNA Strategy
- Customer Experience (CX) Strategy
- MarketPath™ Channel Strategy
discovery & insights
We know data is king, but insights are what win the war. Our internal research and insights team digs deep into the data to find the nuggets of insights that fuel new thinking and help uncover your brand’s true potential.
We distill your brand down to its pure essence, finding the unique space your brand can play, dramatically separating you from your category’s sea-of-sameness.
- Corporate Identity
- Brand Architecture
- Brand Positioning
- Brand Voice
- Visual Roadmap
- Brand Guidelines
A strong brand shapes perceptions and influences actions. We develop a hyper-focused plan and breakthrough creative that separates your brand, captivates your audience and triggers actions that move the needle.
- Content Strategy
- Marketing & Advertising
- Digital & Social
- Public Relations
- Media Planning & Buying
- Retail & Experiential
Things that are measured get done. We live results, continually measuring and evolving our strategies to optimize the outcomes for your business and inform the next level of insights for future growth.
- Simplifying Success ™ Assessment
- ROI Assessment
- KPI Scorecard
- Media Optimization
- Program Tracking
- Campaign Dashboard
pick our brain
Knowledge has no purpose if we keep it to ourselves. Hire us to come speak at your event or bring your team to us for a hands-on workshop to get more awesome insights.