marketing & branding, digital & social, trends & innovation
The new, targeted TV landscape—and how not understanding it could cost you wasted ad dollars
In the world of advertising, endings can bring about better beginnings. The decline of cable in favor of streaming means the ability to target TV audiences at a more granular level than ever before. Learn how Connected TV (CTV) and Over The Top television (OTT) give you key advantages when trying to use your ad dollars as wisely as possible.