You define your personal brand by establishing character pillars to pride yourself on. Kind, funny, intelligent, personable, passionate. Whatever they may be, you need to root these pillars in every aspect of your personal being, just as you would push a client to do so for their business. You need to truly live and breathe your personal brand during each and every part of your day.

You make an impression in many ways by interacting, or not interacting, with others. You are touching lives morning and night through face-to-face conversations, on social platforms, and in your daily activities. Due to technology, actual face-to-face interactions are fewer, so even a minor personal interaction can have a major impact on how others perceive your personal brand.

When forming a CX strategy, we encourage clients to put themselves in someone else’s shoes. I challenge you to do the same. Start approaching interactions you would normally consider superficial with greater depth. What are the other person’s goals, wants, needs, and feelings? How can you memorably impact others to help them achieve their goals or add value to their day? It’s time to leverage part of who you are to make an impact on someone else’s life. Even on your toughest of days, how do you want to be remembered?

The only way to deliver a truly differentiated customer experience is by fully integrating it into your personal brand. Your personal CX is based on who you decide to be each minute of every day. Be kind, be passionate, and be who you want, but be sure to be that person in every way that you can.