the mash

Through 2034, the U.S. government is offering households a tax credit to cover up to 30 percent of the cost of installing rooftop solar and battery storage. It’s called the Residential Clean Energy Credit, and two of our Interrupt team members took advantage of the policy to transform their respective homes’ power sources from gas and electric to solar. Hear their personal insights into the selection and installation process.

Naming a new brand or product is one of the toughest gigs in the world of branding. Here are five tips from our executive creative director and brand strategist, Anita Holman, on things to remember when your company is embarking on a major rebrand or preparing to introduce a new product.

True innovation isn’t just about being new or different. Anyone can develop and introduce a new product. The bigger challenge is, is it relevant enough that someone will actually buy it? Discover Interrupt founder Bill Rossiter's definition of innovation and read his argument for why companies that aim to outperform the competition must dig deeper.

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

Building materials brands need to pay attention to the unique needs and problems of millennial homeowners. It’s a key factor to understanding your target audience, or the end-enjoyer. Yes, Millennials are turning 40 and they own homes. Take a note from two brand new homeowners on the Interrupt team—Aly and Ernest. From power tools to apps, get two insights from people living the dream right now.

Are you investing in digital resources? How much are you paying attention to your customer experience (CX)? If you impress at every touchpoint—digital, in-person and beyond—you can weather virtually any storm. Discover more now.

The shift away from trade shows has been happening for years, COVID just gave companies a rationalization to make that shift happen even faster.

Success grows out of a smart brand strategy. Effective branding helps your business stand out in an increasingly competitive market. Explore key concepts to consider as you develop and plan for your brand.

It’s easy to get so caught up in the B2B world that you forget to take the consumers’ everyday world into account. It’s important to remember the lives consumers are living each day.

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

Did you know you provide a customer experience (CX) as an individual? Similar to the way a business ensures their customers are getting the best experience possible. The way you interact with each person you come in contact with is an opportunity to make a positive impression.

The nature of business is changing even faster and more rigorously than in decades past. Marketing will serve as the main driver of this change, delivering greater customer experiences and more relevant business strategies through comprehensive data analysis.

You’ve heard about the importance of creating a great customer experience (CX), now it’s time to learn about the real driver of success — employee experience. In this post, we explain how to engage your team to encourage greater results through higher productivity and company loyalty.

We're happy to report that all signs indicate a strong 2018 for the building materials industry. Check out our findings and see how you can make the most of the impending growth and disruption ahead.

“What gets measured gets done.” That simple statement is a guiding principle for us — both at our agency and with our clients.

Part 4 in the Killer Customer Experience Series

Your customer is on a kind of scavenger hunt.

Define and profile key customers. Part 2 in a series.

Part 1: Lessons from the House of Mouse

We had the opportunity to attend the Hanley Wood “Builder Connections” conference in Dallas recently. It’s a great concept.