Hashtags once felt like a make-or-break element of a social strategy. But with the introduction of SEO search on platforms like Instagram, brand management teams need to rethink their strategy. Your words still count—but how you use them is changing. Learn more about the status of that pound sign (and your caption writing) in this rundown.
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The rules of engagement are changing daily, while customer expectations continue toward uniquely personal experiences. It’s clear that digital is in a period of transition. Companies that embrace and leverage this will outpace the market