Future Paid Search Game Changer For Brands?

Is Google testing new branded video advertising in paid search results?

overhead view of two buckets of popcorn, a mug and a video clapper board with the message Video Marketing

YouTube videos show up in organic search results across all search engines, which is one reason we encourage our clients to optimize their YouTube channels. Aside from YouTube itself being the 2nd largest search engine next to Google (bigger than Bing, Yahoo, Ask and AOL combined), its videos have life outside of the channel, if optimized correctly.

Is Google testing new branded video advertising in paid search results? Sure seems that way. Something we will keep an eye on, this could be a paid search game changer for brands.

Our friends at SEMRush shared a screenshot on Twitter, a carousel of ads, clearly marked ‘ads’, pulled directly from YouTube.

Fun fact: Did you know that YouTube was founded by three former PayPal employees in 2005? Google bought the platform in 2006 for $1.65 Billion!!

More Good Reads

Is that influencer right for your brand?

Brands are eager to partner with social media creators—in fact, 59% of marketers plan to boost their investment in influencers. But too many are chasing follower counts and eyes on the product instead of doing the leg work to find the right fit. Learn the five questions you should be asking in order to find the perfect influencer-brand match so you can reap the marketing rewards.

open laptop with the words beyond static displayed and a man running across the keyboard in a blur

Beyond Static: How Motion Design is Breathing Life into Brands

If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.