In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
Hashtags once felt like a make-or-break element of a social strategy. But with the introduction of SEO search on platforms like Instagram, brand management teams need to rethink their strategy. Your words still count—but how you use them is changing. Learn more about the status of that pound sign (and your caption writing) in this rundown.
The new social platform from Mark Zuckerberg’s Meta was ushered to the market as a way to capitalize on the growing unhappiness with Elon Musk’s Twitter. We discuss its massive debut—100 million registered users in the first five days of release—and give a quick-read overview of how major brands are reacting and whether yours should follow suit.
You’ve hired the right team. You’ve invested in a social strategy. Yet you’re still not seeing the results you want on TikTok, the current king of social channels. According to our in-house social media guru Hayley Kandik, it’s not you, it's the algorithm. Don’t be discouraged—with a few small tweaks, you can press forward with creating an identity for your brand on TikTok that serves both your goals and your audience.
You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)
In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.
Manufacturers and suppliers need to wake up to how tech is changing LBM.
An important question we’re often asked is whether or not architects engage on social media.
Expanding your company’s social graph is critical to being able to reach both consumers and trades.
The digital age continues to disrupt communication more than any other facet of business.
One can spend all day arguing whether to implement a social media strategy.