stop asking for a rebrand when what you really need is a revolution.
Yes, we started as a branding agency, but slapping a new logo on a broken strategy isn't going to solve problems. Today, we are a full-service digital marketing and brand strategy powerhouse built for the building materials industry. We dig into the messy data, untangle your complex market paths, and deploy connected digital campaigns that force your competitors to play catch-up. Backed by 300+ years of combined experience, we don't do order taking. If you just want a pretty brochure, look elsewhere. If you want measurable growth and a partner who isn't afraid to disrupt your category, you're in the right place.
the tools of our trade.
We have a team of fearless B2B marketing masterminds with expertise in building materials who are ready to deploy whatever it takes to solve your business problem. Bring us the challenge, and we’ll bring the right mix of brains, craft, and follow-through.
brand strategy
We don't do fluffy mission statements. We build concrete positioning that separates your brand from the sea of sameness and gives you an unfair advantage.
creative & design
We create scroll-stopping visual storytelling that makes architects, distributors, and contractors actually want to pay attention.
content marketing & campaigns
Targeted, multi-channel marketing messages designed to hit your specific audiences right where they live, work, and buy.
digital & web marketing
Data-obsessed digital marketing and seamless web experiences. We turn your complex channels into a revenue-generating machine.
experiential & events
Real-world interactions, trade show dominance, and killer events that prove your brand isn't just talk.
research & insights
We have 18 categories of deep industry expertise. We know what makes your supply chain tick before they even do.
When I think of working with the folks I mentioned above, those at Interrupt, I look forward to it, period! To me, that’s customer service, or the definition of customer experience, at its finest. Your team cares!
Workforce Development, Polymeric Exteriors Products Association
Your team just gets us, even before we get ourselves.
Strategic Marketing, Owens Corning
I want to get going faster as I know you will make our business and brand better.
President, SPAX
I have a headache (a good one) whenever we have a strategy session with Interrupt... because you make us think deeper, and help us succinctly define business success and then align it marketing planning.
Head of Channel Marketing, Oldcastle APG
we don’t just follow the industry. we lead the conversation.
The building materials pipeline is too complex to rely on yesterday's B2B marketing playbook. Get our unfiltered takes on channel disruption, digital strategies, and how to stop playing catch-up with your competitors.
Sound instantly communicates mood, personality and intent. When designed strategically, it reinforces brand positioning at an emotional level—often before a single word is spoken. Learn about the science behind sound and its advantages for your brand, helping you break through the noise to reach your customers on an emotional level.
Behind every World Cup win story lies a powerful lesson for brands: success doesn't come from a single superstar—it’s about the strength of the entire team. Consistency, collaboration and shared accountability don’t just win matches, they drive business growth, too. Explore why organizations that prioritize teamwork over individual stardom outperform the rest.
Starbucks, Klarna and Uber are all rolling back AI investments. Why? Unexpectedly high costs, human rework and declining customer satisfaction have shown that implementing this new technology successfully is more complicated than just deploying software. We examine how companies are moving beyond the hype into the next phase of adoption.
Workforce Development, Polymeric Exteriors Products Association
Strategic Marketing, Owens Corning
President, SPAX
Head of Channel Marketing, Oldcastle APG
