Business Strategy, trends & innovation
Greenwashing: What it means, and 5 steps you can take to avoid it
New generations of consumers are ever more conscious of the ecological impact of their product choices. That can make it tempting for brands to lead with their sustainability claims. The problem is when they’re just that—unbacked claims. That’s known as greenwashing. Learn why scrubbing your marketing language of this type of marketing language matters, and how to do it.