the mash

When you let fear stand in the way of growth, you’re failing. Sure, it feels great to be comfortable but if you stay stagnant and avoid taking risks, you’re essentially hurting your business and chances for exceptional growth.

With Conversational AI, brands can have more meaningful conversations with their target audience and customers — as long as they are set up to live in this world. They also have an opportunity to learn more about customer intent by how customers or potential customers are verbalizing their ask, which leads to better and more personalized marketing efforts.

Looking forward, we’re expecting big changes in the construction industry. It’s time to get prepared so you can prevent commotion in your operations and come out ahead. In this post, Bill takes us through his forecast of the future to help you understand what’s expected over the next few years.

Senior Account Manager, Mark, gives us insight on how he helps his clients look past their competitors to find unique sources of inspiration so they can lead their category.

Today, you can’t win business with fishing trips and golf outings. If you’re selling to the trades and businesses, you need a deeper understanding of your customers’ pain points, their business’ success factors and how you can help their business outperform their market. It’s a journey and in this post, we’ll help you get started on the right path.

After all the effort spent on building a strategic plan, 90% of companies still fail to launch. In this article, we define clear ways to achieve your goals and make sure that the important time spent on planning doesn’t go to waste.

After attending the AIA Conference on Architecture 2018, I put together my key takeaways from the show floor. All in all, manufacturers need to take more steps to invest in innovation and conceptual ideas. The brands that do this are standing out amongst the crowd. Also, education is huge but it’s all about providing real knowledge, not product benefits. Make architects understand why these products help them with their projects. Keep reading to find out more.

While walking the AIA 2018 show floor, our Senior Account Executive Emily Johnson appreciated the unique use of product to draw architects in brand booths. Despite the gorgeous aesthetics and interactive activities, the lack of organization around the all-important CEU offering was a major drawback for attendees and the manufacturers who worked hard to draw a less than favorable crowd.

You’ve heard about the importance of creating a great customer experience (CX), now it’s time to learn about the real driver of success — employee experience. In this post, we explain how to engage your team to encourage greater results through higher productivity and company loyalty.

The feed basket still seems to be strapped to many companies across the construction industry as they continue to search for the best places to invest their profits. It remains obvious that rapid spikes in success are still preferred over organic growth, with many companies willing to pay a premium for the proven performer.

They say age is just a number. But when it comes to an aging workforce, numbers matter.

Based on the energy and conversations coming out of some of the industry’s key shows, there’s a lot to look forward to for the rest of the year. First, we look at how to prepare for the inevitable ups and downs in the marketplace.

We're happy to report that all signs indicate a strong 2018 for the building materials industry. Check out our findings and see how you can make the most of the impending growth and disruption ahead.

Architects don’t want to be sold to, they want to be involved in a meaningful conversation.

“What gets measured gets done.” That simple statement is a guiding principle for us — both at our agency and with our clients.