the mash
In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
marketing & branding, digital & social
What is Risk in a Digital Project and Why Should I Care?
In project management, risk is the likelihood of something not going according to plan.
marketing & branding, customer experience
Escape the Sea of Sameness with a Killer Customer Experience
Part 1: Lessons from the House of Mouse
Business Strategy, marketing & branding
15 Minutes to Fortune or Failure
We had the opportunity to attend the Hanley Wood “Builder Connections” conference in Dallas recently. It’s a great concept.
channel audiences, trends & innovation
The Green Mile: Lessons on the Road from Greenbuild 2016
Walking the 1.2 miles back to my hotel from the 2016 Greenbuild Show, I found myself conversing with two attendees along the way.
channel audiences, trends & innovation
Hungry for How-To’s at Remodeling Show, Deck Expo and JLC Live Residential Construction Show 2016
This is not your father’s (or mother’s) Remodeling Show.
Business Strategy, marketing & branding, digital & social
Ready or Not, the “Uberfication” of Building Materials Is Here
Manufacturers and suppliers need to wake up to how tech is changing LBM.
Business Strategy
Leadership & Profit: Easy as 1-2-3
Business and leadership is simple; we usually just choose to make it more complex than it needs to be.
channel audiences, digital & social
How Do Architects Use Social Media?
An important question we’re often asked is whether or not architects engage on social media.
Business Strategy, trends & innovation
Ready for 1,140,000 New Housing Starts?
Here are a few tips to help your company spring into action for a successful 2015.
Business Strategy, marketing & branding, channel audiences
Successful Selling to Builders
Home builders, like most business people, have straightforward motives.
Business Strategy, trends & innovation
Keeping Green Relevant: 3 Things We Can Learn from Slumping Hybrid Car Sales
All signs point to continued homeowner interest in homes that are greener, more energy efficient and resilient.
digital & social, trends & innovation
The Home Automation Opportunity
If it seems to you like there’s strong momentum building for home automation in a wider range of new home construction, you are not alone.
marketing & branding, channel audiences, customer experience
Omni-Channel Explained
The way your customers interact with your brand through the purchase process will continue to shift.
marketing & branding, digital & social
Engage with imagery on the top social sites for building materials
Expanding your company’s social graph is critical to being able to reach both consumers and trades.