the mash

First, remember that planning is a process, not a project.

There are approximately 100 million existing U.S. homes, and about one million new homes are added each year.

2014 was the first year for the Cleveland Home + Remodeling Expo, which was held at the recently finished Cleveland Convention Center.

The digital age continues to disrupt communication more than any other facet of business.

Enabling a consultative sales process through structure, data and technology.

It’s just what you needed, another appointment with a supplier rep who wants to stop in next week for a visit.

Suppliers provide quality products and services… usually.

When sales and marketing teams work collaboratively towards common goals there can be a quantifiable benefit to performance metrics.

Very few building material companies have a strong, structured approach to selling architects.

Done right, marketing connects you to customers and leads to sales.

We have a simple approach to marketing: Marketing dollars are investments, and should be spent accordingly.

Patience is a virtue.

Last month in our creative meeting, we had a heated discussion on the merits of crowdsourcing design.

We were half-way through the meeting when all of the sudden the Vice President of Marketing and the senior level decision maker in the room...

Graphic design surrounds us. It’s everywhere we look.