the mash

2020 felt a little bit like the plot of Groundhog’s Day – from dealing with the pandemic to being at home more often, it’s taken a toll on all of us. Here at Interrupt, we believe that if you stay true to your core values and create experiences that keep your customers coming back to you time and time again, the upcoming months should be smooth sailing. Read on to hear from our team about what they might’ve done differently last year if they had the knowledge and insights they do now.

Want to achieve more success in the remodeling industry? Check your relationship with your contractor customers. Once you’ve landed the loyalty of a contractor, there’s no telling how far your brand will grow. It can take some work, but we know all the ways to increase your rapport so they feel satisfied and can then leverage your brand.

Manufacturers cannot approach their sales process with a one-size-fits-all strategy. Especially when selling to architects. Knowing the roles and responsibilities inside the firm provides insight that helps manufacturers know exactly what these professionals need.

Smart home products are everywhere. If your lights aren’t controlled by a simple Alexa request, are you even living? In reality, home automation is on a steep incline. By 2025, the industry is expected to grow by at least $25B. And with big players like Google, Amazon, and Facebook digging their heels in, it’s important to pay attention—especially if you build or sell materials for the home.

We are all doing our best to move through the pandemic. Many processes shifted—from the way we work to the way we eat. As we adjust, we need to remember what matters most—your people. Discover what CEOS, HR leaders, and employees are saying about the coming changes inside our organizations.

Sometimes it feels like we’re living the plot of Groundhog’s Day as we battle the ongoing pandemic and its innate instability. But, we believe that if you stay focused on your core values and create an experience that keeps your customers coming back for more, you should sail smoothly through the coming months. Read on to discover our predictions for what will impact us in 2021.

The dropping of the ball on New Year’s Eve brought hope for not only a new year but also the anticipation of a new beginning. For most of us, 2020 brought many challenges, pain, and loss. The only certainty was uncertainty. We were all happy to leave 2020 in the rearview mirror.

Are you investing in digital resources? How much are you paying attention to your customer experience (CX)? If you impress at every touchpoint—digital, in-person and beyond—you can weather virtually any storm. Discover more now.

The shift away from trade shows has been happening for years, COVID just gave companies a rationalization to make that shift happen even faster.

Extraordinary times call for extraordinary leaders and flexible strategies. And where there is chaos or change, there is always opportunity. You can tell a lot about a company and their leadership by observing how they navigate through tough, uncertain, out-of-the-ordinary times.

We need to be more focused and creative in leading the development of workforce solutions. The challenge is to find motivated workers and convince them of a career in construction, offering opportunities for on-the-job training.

In these uncertain times, bold leadership is imperative. Now is the time to invest and advance your company’s position in the market. Your leadership approach will have an direct impact on your business’s future success.

In a rapidly changing digital landscape, businesses must be aware and compliant with new data protection regulations. As regulations evolve, companies need to rethink their marketing approaches to successfully reach key customers.

Current societal struggles require us to come together in new ways—as employees, families, neighborhoods, states and countries. It is imperative that leaders across the board lead with an open mind, understanding and respect.

COVID-19 has impacted industries across the country. The digital space has now become the most important place to focus your efforts in order to bridge the gap and continue to connect with customers.