the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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view of the Eiffel Tower down a Paris street

Experience The World (While You Work): How to Succeed as a Digital Nomad

Work From Home has become almost commonplace, but what happens when you set up your laptop from much further away than the kitchen table? Airbnb’s recent “work from anywhere” announcement reflects a trend toward embracing more varied and distant remote work locations. To pull it off, you'll need more than strong Wi-Fi—you’ll have to think differently (and proactively) about how fully remote workers participate in a hybrid workplace. Our resident digital nomad shares her strategies.

icon representing customer experience as it relates to technology

How Technology Impacts Customer Engagement

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

paved road winding through the hills into the distance

The Road Ahead

Your office space could become someone’s home; states like Arizona will experiment with modifying the weather; and the pandemic will continue its’ disruption. These are just some of the ideas and events that lie ahead according to our Director of Strategic Insights Sandy Embrescia-Hridel's 2022 predictions. Read ahead for the 10 trends he believes will impact the building materials industry in the coming months.

four different colored pieces of paper crumpled up into balls

The Art of Rejection

The job interview process, like every process where we present ourselves for selection, is vulnerable. And like any environment where we play the role of hopeful candidate—romance, for example, or academics—hearing “no” hurts. How employers deliver that no makes all the difference.

astronaut floating above the moon with the earth in the background

Insights into the Future of Work

In the wake of a pandemic that transformed our business interactions nearly overnight, many are asking, “What is the future of work?” From changing dress codes to reconfigured office spaces, companies and employees alike are trying to understand which aspects of the pandemic-driven changes will stick, and how to move forward.

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How to Build Influence on Social Media Without Millions of Followers (or Millions of Dollars)

You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)

two rooftops with blue sky above

How Building Materials Brands Can Do Better For New Homeowners (From Two First-Time Homeowners)

Building materials brands need to pay attention to the unique needs and problems of millennial homeowners. It’s a key factor to understanding your target audience, or the end-enjoyer. Yes, Millennials are turning 40 and they own homes. Take a note from two brand new homeowners on the Interrupt team—Aly and Ernest. From power tools to apps, get two insights from people living the dream right now.

sticky note with the word good on it

The Power of a Personal Mantra

Personal mantras are typically words or phrases with a positive intent behind them with the goal of giving yourself some motivation or encouragement. In recent years, practicing a positive mindset has become a part of the self-care routines of millions and there’s a reason why. According to a study, researchers found that when participants read positive statements out loud, they experienced a boost in mood. Keep reading and learn how to give it a try.

person holding news papers in both hands with the caption hindsight 2020

2020 in Hindsight: What Would You Have Done Differently?

2020 felt a little bit like the plot of Groundhog’s Day – from dealing with the pandemic to being at home more often, it’s taken a toll on all of us. Here at Interrupt, we believe that if you stay true to your core values and create experiences that keep your customers coming back to you time and time again, the upcoming months should be smooth sailing. Read on to hear from our team about what they might’ve done differently last year if they had the knowledge and insights they do now.