Another volunteer mission complete! Donating time to our community is one way we stay involved, not only with the wonderful organizations doing good work in our city, but also with each other as a team.
For our latest company giveback, we headed out of the office and into the dirt (the community garden dirt). Weeding and seed sorting, we made our thumbs as green as possible for a couple days in September by partnering with Toledo GROWs.
“I believe you build a better community inside your organization when you extend yourself to the outside community,” said Interrupt CEO Bill Rossiter. “We are really inspired by the work of Toledo GROWs and had a blast spending some of our work days with them.”
The grassroots group’s mission is to support local gardens in the city and create a ripple effect of improved neighborhoods, health and connection. Toledo GROWs supports more than 125 community gardens in the area, at schools, faith-based orgs and more. They make sure gardeners have everything they need, from seeds to tools, to create a vibrant community space that’s sustainable.
Check out some of the benefits of community gardens—they're incredible!—and learn more by visiting www.toledogrows.org or by learning about similar groups in your own city.
Constant evolution isn’t just a luxury in brand management, it’s a requirement; your brand must align with your target demographic’s changing generations, not vice versa. Here, Interrupt’s Executive Creative Director and Brand Strategist Anita Holman explains how brands can evolve their strategy to capture new consumers entering their target demographic and avoid being overtaken by more agile marketers.
Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.
If you’re a manufacturer of American-made goods, you already know the value of the “Made in America” claim has ebbed and flowed over the past few decades. Recently, however, it seems to be making a comeback. Bill Rossiter, agency owner and principal, discusses Morning Consult’s “Made in America” report and shares how you can leverage the power of Made in the USA on your own homegrown products.