We came. We saw. We conquered. Check out the travel tips (and photos) from our team-building trip to northern Michigan to see the “Best Island in the Continental U.S.” according to Travel & Leisure.
We take team building seriously.
Like sharing-a-bus-for-four-hours seriously.
Like spending-two-days-straight-together seriously.
After two years of socially distanced working, the team was overdue for some quality time together in a more relaxed setting.
“We do offsite team building because first it provides time to de-stress and get to know your teammates in a different way,” said Interrupt CEO Bill Rossiter. “And I believe that stronger working relationships not only drive a better culture, but also create a stronger environment for debate and innovative thinking. Most importantly, I just love hanging with this group of people.”
For our most recent outing, we headed north to Mackinac Island, land of horse-drawn carriages, sip ‘n sail cruise ships and fudge that sticks to the roof of your mouth.
Here are some of our favorite highlights from our trip. If you're looking for a getaway destination for yourself or your team, we highly recommend it.
Bicycle Street Inn & Suites
The Yankee Rebel Tavern
Woods Patio
Constant evolution isn’t just a luxury in brand management, it’s a requirement; your brand must align with your target demographic’s changing generations, not vice versa. Here, Interrupt’s Executive Creative Director and Brand Strategist Anita Holman explains how brands can evolve their strategy to capture new consumers entering their target demographic and avoid being overtaken by more agile marketers.
Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.
If you’re a manufacturer of American-made goods, you already know the value of the “Made in America” claim has ebbed and flowed over the past few decades. Recently, however, it seems to be making a comeback. Bill Rossiter, agency owner and principal, discusses Morning Consult’s “Made in America” report and shares how you can leverage the power of Made in the USA on your own homegrown products.