the mash

Be cognizant of the top three areas where most companies fail to create a more air-tight plan.

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

Airports may be the next big center for commercial and industrial development. The birth of a new transportation-focused metropolitan sub-region, the aerotropolis, is on the horizon. How do your products and services fit into this new business model?

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.

Marketing partnerships can create exponential success for the brands involved. Value-added, expansive audience, corporate-startup, and long-term strategic partnerships all offer wider exposure and an increased customer base for companies of all sizes and backgrounds.

Like many antiquated processes, yesterday’s marketing approaches no longer fit today’s buyers. Modern consumers demand a more personalized, long-term approach, which is defined by the new term known as lifecycle management.

The nature of business is changing even faster and more rigorously than in decades past. Marketing will serve as the main driver of this change, delivering greater customer experiences and more relevant business strategies through comprehensive data analysis.

It’s the holiday season and we’re all thinking about giving (and getting). As you think about the gifts you’d like to receive the most, consider what you actually need. Especially when it comes to your business. Challenge yourself to add items to your wish list that will pay back in dividends, versus fix a simple want in the moment.

When you let fear stand in the way of growth, you’re failing. Sure, it feels great to be comfortable but if you stay stagnant and avoid taking risks, you’re essentially hurting your business and chances for exceptional growth.

Today, you can’t win business with fishing trips and golf outings. If you’re selling to the trades and businesses, you need a deeper understanding of your customers’ pain points, their business’ success factors and how you can help their business outperform their market. It’s a journey and in this post, we’ll help you get started on the right path.

After all the effort spent on building a strategic plan, 90% of companies still fail to launch. In this article, we define clear ways to achieve your goals and make sure that the important time spent on planning doesn’t go to waste.

The feed basket still seems to be strapped to many companies across the construction industry as they continue to search for the best places to invest their profits. It remains obvious that rapid spikes in success are still preferred over organic growth, with many companies willing to pay a premium for the proven performer.

Architects don’t want to be sold to, they want to be involved in a meaningful conversation.

After 30 years in the industry, it continues to amaze me how infatuated manufacturing companies are with the new construction (NC) market.

One guarantee in business is change.

Part 1: Lessons from the House of Mouse

We had the opportunity to attend the Hanley Wood “Builder Connections” conference in Dallas recently. It’s a great concept.

Business and leadership is simple; we usually just choose to make it more complex than it needs to be.

The way your customers interact with your brand through the purchase process will continue to shift.

It’s a musical playlist that gets me thinking about the complexity of “simple.”