the mash

One key way to win strategic planning this year: start with what you can control. By first focusing on the elements you know and understand well, you not only avoid “analysis paralysis,” you create openings in your understanding so you can better tackle surprises when the time comes. Learn from Interrupt CEO and veteran strategic planner Bill Rossiter on the best way to approach this annual company exercise.

Brands are eager to partner with social media creators—in fact, 59% of marketers plan to boost their investment in influencers. But too many are chasing follower counts and eyes on the product instead of doing the leg work to find the right fit. Learn the five questions you should be asking in order to find the perfect influencer-brand match so you can reap the marketing rewards.

Pop stars have a saying: you’re only as relevant as your latest hit. But the old adage is useful for describing brands, too, as they seek to stay true to themselves while adjusting to ever-evolving consumer preferences. Learn how to keep your brand on top with insights from Executive Creative Director and Brand Strategist Anita Holman.

So you’re ready to embark on a rebrand—but you’re staring down a complex pipeline of audiences and distribution channels. How do you ensure a successful launch across all stakeholders while juggling everything from communications and sales training to merchandising and inventory management? Our Director of Client Services Bethany Sanker explains how to navigate a rebrand through the whole value chain.

If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.

Your branding agency should feel like a partner, not just a vendor. So how do you know when you’ve found the right relationship? We asked our founder and CEO Bill Rossiter for the six red flags—and green flags—that tell you whether you’re with the right agency partner for you.

What if uncertainty is not a roadblock to growth, but the spark your business has been waiting for? Bill Rossiter explores the opportunities available to leaders with the courage to lean into uncertain times, and offers actionable insights you can apply to your organization.

Times they are a-changing. But in times of economic uncertainty, successful companies find pockets of opportunity: focused areas where positive growth is still possible, even likely. Our Principal and CEO Bill Rossiter reflects on the state of the building materials industry, and how business leaders can find ways to win amid waning consumer confidence and policy uncertainty.

There’s a good reason we use the term “brand equity.” A strong brand is money in the bank. And as with any investment or savings plan, building up that equity doesn’t happen overnight. It takes consistency, discipline and an ability to play the long game. Learn how to build up your balance.

Major style announcements like “color of the year” can bring new perspective to homeowners used to seeing a product solely for its performance elements. Learn how we build just that type of campaign for Owens Corning Roofing, and discover the elements we use to build this major annual announcement to present the stylish side of a typically performance-driven product.

The 2025 Super Sunday commercials brought bold ideas, big budgets, and plenty of buzzworthy moments. Our team breaks down the standout ads, wasted opportunities, and most baffling choices—with insights into what worked, what flopped and why. See this year’s hits and misses from the biggest stage in advertising.

One of the biggest challenges of effective social media management is the constant demand for evolution—changing according to the algorithms, trends and audience demands of every season. But there are four approaches that you can hold on to tight as you and your team gauge what’s working and what isn’t in your 2025 social media management. They’re the steadfast evergreens in a field of fleeting annuals. Read on to learn more.

Before we flip the page to write the first lines of 2025, we’re looking back at the chapter we just completed—our biggest year yet as an agency. Take a look at the team's biggest victories—and take a moment to log your own, too.

Know thy audience—it's a key marketing commandment. And a fast-growing portion of that audience in the United States is Latinos, nearly 20% of the population contributing $3.2 trillion—with a T—to the country’s GDP. Knowing their spending power and inclination towards entrepreneurship, the smartest companies will work to capture this market share by honing a smart strategy. We tell you how.

So, you’re considering a brand makeover. But do you have the right reasons? Identifying the cause for overhauling your go-to-market identity (or at least evolving it) is as important as the quality of the new work you’ll commission. Interrupt creative directors share the four times your company may be due for a rebrand.

Surfing the reams of data available on the internet can feel gnarly. But good decision making depends on having the right information. How do you get it without drowning? Sandy Embrescia-Hridel, our director of strategic insights, has crafted his own method for conquering info overload. He’s distilled it into five easy tips anyone can adopt to stay better informed.

Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.

As companies realize the importance of AI, they're pouring more money than ever into the technology so as not to get left behind. But since the technology is (in many ways) maturing faster than what we can, or are willing to, execute on, we have to figure out how to correct for “the human factor”—both corporate leadership vision and team execution. How do you ensure it isn’t a limitation for success in your adoption of AI? Read Interrupt Principal Bill Rossiter’s take on the importance of AI on enabling the future success of your team and business performance.

So you’re managing a new acquisition. How do you prepare to create one happy family? In our experience guiding c-suite leaders as they navigate the process, we've noticed there is no one-size-fits-all solution. But there are seven critical questions that make the difference between a graceful implementation or a floundering one. Learn how to answer them with confidence and ensure your newly expanded organization can thrive.

Taking risks is hard. It’s even harder when you’re comfortable. It’s why companies with the biggest share of the market so often fail to exercise true market leadership. At one time, they must have been consciously seeking to advance the market by aggressively taking advantage of unusual, growth-oriented opportunities. Otherwise, they wouldn’t have become so large. So, what caused them to alter their mindset and actions? Learn more about “the leader’s trap” and how to avoid it.