the mash

Current societal struggles require us to come together in new ways—as employees, families, neighborhoods, states and countries. It is imperative that leaders across the board lead with an open mind, understanding and respect.

COVID-19 has impacted industries across the country. The digital space has now become the most important place to focus your efforts in order to bridge the gap and continue to connect with customers.

Coronavirus concerns across the country continue to increase with every reported case, and businesses must have solid leadership and thought out contingency plans to keep their employees safe and effectively maintain their operations.

Success grows out of a smart brand strategy. Effective branding helps your business stand out in an increasingly competitive market. Explore key concepts to consider as you develop and plan for your brand.

Your ultimate goal is to outperform the market and your previous year. Given your channel mix, how will your business be impacted by the potential 1% shift, and what is your plan to leverage it?

Be cognizant of the top three areas where most companies fail to create a more air-tight plan.

NeoCon, hosted annually in Chicago at theMART, provides a massive snapshot of the commercial design industry’s latest innovation. Team Interrupt was there this past June to take in the sights and offer their perspective on the current state and future of the show and the industry.

It’s strategic planning season.

It’s easy to get so caught up in the B2B world that you forget to take the consumers’ everyday world into account. It’s important to remember the lives consumers are living each day.

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

Change is a difficult, yet necessary part of life. Interrupt Senior Account Executive Mark Nowotarski shares his thoughts on change both personally and professionally.

The Interrupt Team just returned from attending AIA 2019, the American Institute of Architects’ annual architecture conference, in Las Vegas and has some key takeaways to share.

An affordable housing crisis is facing millions of Americans and affecting every state across the U.S. Building materials companies have a responsibility to help.

Airports may be the next big center for commercial and industrial development. The birth of a new transportation-focused metropolitan sub-region, the aerotropolis, is on the horizon. How do your products and services fit into this new business model?

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.

Marketing partnerships can create exponential success for the brands involved. Value-added, expansive audience, corporate-startup, and long-term strategic partnerships all offer wider exposure and an increased customer base for companies of all sizes and backgrounds.

Like many antiquated processes, yesterday’s marketing approaches no longer fit today’s buyers. Modern consumers demand a more personalized, long-term approach, which is defined by the new term known as lifecycle management.

It was a record-setting year for IRE 2019. The show was bigger, better, and full of innovative roofing products and solutions. From the best materials to the best business practices, Music City did not disappoint.

NAHB partnered with MetroStudy during the 2019 International Builders’ Show (IBS) to present the 2019 National Housing Forecast. The forecast included key housing predictions based on current economic trends as well as recent United States government policy’s impact on the housing market.

The fastest-growing residential areas in the U.S. are where wildlife meets urban life. While beautiful, these exurban communities will require innovative building materials to combat the dangers of mountainous and coastal living, especially as our climate changes.