In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
In the short time since artificial intelligence became part of our daily lives and public debates, it’s already made seismic shifts in the way people work. We gathered our agency’s internal AI task force, which includes writers, designers, marketers and digital experts, for a roundtable discussion of AI’s impact, learning how they expect it to change agencies, politics and beyond.
As companies realize the importance of AI, they're pouring more money than ever into the technology so as not to get left behind. But since the technology is (in many ways) maturing faster than what we can, or are willing to, execute on, we have to figure out how to correct for “the human factor”—both corporate leadership vision and team execution. How do you ensure it isn’t a limitation for success in your adoption of AI? Read Interrupt Principal Bill Rossiter’s take on the importance of AI on enabling the future success of your team and business performance.
The building materials industry is at a unique crossroads: customers want more personalized service than ever before. And AI may lend itself best to the needs of the building materials industry to deliver that. Executive Creative Director and Brand Strategist Anita Holman explores how this game-changing tool could enhance every brand’s ability to develop personalized advice in ways that were never humanly possible before.
In the race to comment on AI, senior copywriter Dan Tischler asks: what does the AI think? His discovery reaffirmed his belief that there isn’t yet a rival for the human imagination when it comes to copy.
This year has brought a tidal wave in the evolution of AI image generators. Chris Graver, our associate creative director, takes them on and learns how to make them work with (rather than against) him in his efforts to fearlessly take on the future.
Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.
The entire Interrupt team pitched in to help you prepare for the upcoming year. From channel strategy to digital trends, here are our top predictions of the biggest factors to impact your business in 2019.