A fresh outlook for a legacy brand

Doing one thing well for more than 90 years isn’t easy. What's even more impressive? Having the guts to let go of the status quo and forge a new path into uncharted territory. Masonite Residential trusted us to lead the way.

Masonite photography

The challenge

Masonite was investing in fundamental changes throughout the organization, and needed its brand to better reflect a more innovative, forward-looking approach.

Our process

We researched and workshopped with the in-house team to create a fresh new brand to support the corporate vision. Then brought it to life, starting with a bold new brand identity, sales tools and a breakthrough influencer strategy.

We delivered

A fresh new look and a strong, focused story have elevated Masonite as the industry leader in trend.

Interrupt brand DNA

brand dna workshop

Our Brand DNA Workshop jumpstarts the process in one fun, focused and super-productive day.

Masonite logo 2 color horizontal
Masonite M logo
Masonite brand typography
Masonite brand colors

brand launch

Changing the company logo is a big deal, but it’s part of a much bigger story. We worked with Masonite to help build understanding and excitement for the new brand identity and a re-invigorated go-to-market strategy.

Interrupt developed Masonite brand ad

trend experts

Masonite teams up with trend forecasters to identify emerging trends, then uses their doors to bring those looks to life.

Masonite Trend Report cover developed by Interrupt
Masonite Trend Live Tour image

Doors have a huge impact on the overall look of a home. So we’re changing the conversation from selling a door at a time to designing whole-home solutions.

ready to be uncomfortable?

If you're ready to push beyond the status quo, we're ready to get to work.