the house specialty: cabinets over easy
Who says cabinetry has to be complicated? We worked with Masco Cabinetry to create a new dealer-exclusive brand that’s designed to simplify.
![](https://interrupt.imgix.net/general/oto_designer_yellow_shoes_case_study.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
The opportunity
To give kitchen and bath dealers a unique offering in their markets, Masco Cabinetry envisioned an exclusive new brand with a curated product selection and a personal touch.
The Process
Start with the designer in mind. From identity and product naming, to catalogs, digital app and sales tools, every element was crafted and refined to facilitate a simple, inviting experience that helps designers more quickly close the sale.
we delivered
A fresh new brand not available at the local big box retailer or other dealers — designed to help shorten the sales cycle with the perfect balance of simplicity and possibility.
![](https://interrupt.imgix.net/general/oto_smiling_woman_glasses.jpg?auto=format%2C%20compress&fit=max&q=90&w=1067)
one two one
The name represents a key differentiator for both dealers and homeowners — a highly personalized experience.
brand pillars
Designed to customize the dealer experience
Designed to streamline selection and sales
Designed to support your success at every step
![](https://s3.amazonaws.com/interruptwebsite/general/oto_logo_animation_art_4.gif)
More than the right cabinets. The right connections.
In the logo, three Os align in a perfect triangle, suggesting both the work triangle of a kitchen floorplan, and the relationship among cabinet maker, dealer/designer and homeowner.
![](https://interrupt.imgix.net/general/oto_brand_typography.png?auto=format%2C%20compress&fit=max&q=80&w=1067)
![](https://interrupt.imgix.net/general/oto_brand_colors_grid.png?auto=format%2C%20compress&fit=max&q=80&w=1067)
![](https://interrupt.imgix.net/general/oto_male_designer_boxed_headline.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
We believe every great design, and every great business, begins with a personal conversation.
introducing the style profile scale
We replaced arbitrary style names with an intuitive numeric system from simple to ornate.
![](https://interrupt.imgix.net/general/oto_style_profile_scale.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
![](https://interrupt.imgix.net/general/oto_grey_kitchen.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
Director of Marketing, Masco CabinetryAbsolutely rock solid. And beautiful. And fresh. And engaging. I’m just so excited to see where we go next.
![](https://interrupt.imgix.net/general/Client-Images/One-Two-One/oto_door-backer_620.jpg?auto=format%2C%20compress&fit=max&q=90&w=1067)
![](https://interrupt.imgix.net/general/oto_dealer_brochure_unfolding.jpg?auto=format%2C%20compress&fit=max&q=90&w=1067)
![](https://interrupt.imgix.net/general/oto_bringback_workbook_kitchen.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
goodbye takeaway. hello bringback.
They asked for a takeaway piece. We said, “Let’s give people something they want to bring back instead.” Behold: The bringback. This little workbook makes it fast and fun to get started.
![One Two One website](https://interrupt.imgix.net/general/oto_website_dekstop.jpg?auto=format%2C%20compress&fit=max&q=90&w=2133)
swipe right for your perfect match
Digital tools like the One Two One app help designers guide face-to-face conversations with homeowners and manage projects behind the scenes.
ready to be uncomfortable?
If you're ready to push beyond the status quo, we're ready to get to work.