the house specialty: cabinets over easy
Who says cabinetry has to be complicated? We worked with Masco Cabinetry to create a new dealer-exclusive brand that’s designed to simplify.
To give kitchen and bath dealers a unique offering in their markets, Masco Cabinetry envisioned an exclusive new brand with a curated product selection and a personal touch.
Start with the designer in mind. From identity and product naming, to catalogs, digital app and sales tools, every element was crafted and refined to facilitate a simple, inviting experience that helps designers more quickly close the sale.
A fresh new brand not available at the local big box retailer or other dealers — designed to help shorten the sales cycle with the perfect balance of simplicity and possibility.
one two one
The name represents a key differentiator for both dealers and homeowners — a highly personalized experience.
Designed to customize the dealer experience
Designed to streamline selection and sales
Designed to support your success at every step
More than the right cabinets. The right connections.
In the logo, three Os align in a perfect triangle, suggesting both the work triangle of a kitchen floorplan, and the relationship among cabinet maker, dealer/designer and homeowner.
We believe every great design, and every great business, begins with a personal conversation.
introducing the style profile scale
We replaced arbitrary style names with an intuitive numeric system from simple to ornate.
Director of Marketing, Masco Cabinetry
Absolutely rock solid. And beautiful. And fresh. And engaging. I’m just so excited to see where we go next.
goodbye takeaway. hello bringback.
They asked for a takeaway piece. We said, “Let’s give people something they want to bring back instead.” Behold: The bringback. This little workbook makes it fast and fun to get started.
swipe right for your perfect match
Digital tools like the One Two One app help designers guide face-to-face conversations with homeowners and manage projects behind the scenes.
ready to be uncomfortable?
If you're ready to push beyond the status quo, we're ready to get to work.