owning the masonry category with rock-solid solutions
After smart product consolidation and a brand update, Echelon Masonry worked with us to position themselves as the solutions expert. We took them from the new kid on the block to a brand with serious street cred.
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the opportunity
In a category focused solely on product, Echelon saw the opportunity to offer holistic building solutions and thought leadership through a new master brand.
our process
After working with their team to develop a cohesive brand hierarchy, we helped Echelon activate their new strategy and leverage solutions to win over architects and building owners.
we delivered
We helped take Echelon from zero to #1 in unaided brand awareness after just 18 months in the market by educating and inspiring their target audiences.
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Director of Brand Management, Oldcastle Architectural Products GroupInterrupt is a true partner to us and I greatly appreciate that and the reliability you provide.
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holistic marketing campaigns show echelon products in all their glory
Featuring complete projects through award-winning print ads, inspirational photography and interviews with industry pros, we helped Echelon develop a clear narrative around the brand and their product portfolio.
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modern masonry magazine
A quarterly emagazine that engages building professionals in the masonry category through interactive, educational content.
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ready to be uncomfortable?
If you're ready to push beyond the status quo, we're ready to get to work.