Direct, benefit-driven language is key to getting heard. We crafted a framework of product messaging that quickly helped dealers see how this product can help make them more successful.
ask for it by name
Model numbers don’t make for memorable names. To stand out in a crowded market, we gave the LYNX 18 a name that reflects its benefits—the agility to adapt to multiple applications and the speed a dealer gains on the job by using it. We also named the QuickLink™ Inverter Technology behind it—a nod to its smart, time-saving features.
QuickLink™ Inverter Technology uses intelligent algorithms to deliver a performance fit and fine-tuned temperature control with a wide range of existing indoor equipment
Renderings & Video
bringing sexy back
Photos of HVAC equipment usually aren’t very exciting—even when the engineering is. We used computer generated graphics with cinematic angles and high contrast lighting to create a performance video that gives the LYNX 18 the dramatic impact it deserves.
A lot of HVAC units look the same from the outside, so we wanted to show how LYNX was different inside. We created an oversized, magnetic graphic with a cutaway view to fit over a real unit, providing an inside look and key talking points that make it easy to see what sets LYNX apart.
High-impact infographics make the performance benefits hard to miss. We created printable versions for the installation, business benefits and in-home performance stories, then repurposed key elements everywhere.
marketing, social & pr
A launch needs hype and we brought it from every digital and print angle—including trade media, promotional emails, branded social content and a featured interview on a leading industry podcast.