for those who refuse to settle
A screw is a screw…right? When SPAX is part of the story, there’s so much more. From their true size guarantee to the relentless testing behind every new product, we uncovered the story of a team pushing the limits of what a structural fastener can be.
true transparency in every box
We helped SPAX name and market the Green Box Guarantee: their promise that the size customers see on the box is what they’ll get out of every fastener.
laying out the full story
The sales team needed an organized story they could leverage in conversations with dealers. We delivered a printable infographic that could be split into individual parts, and a landing page to drive interest.
We pulled out major takeaways and simmered them down into bite-sized gifs to share across all social channels.
taking it live
A new, modular booth launched the campaign and JLC Live 2021 where visitors could experience the difference and added performance benefits with hands-on demos. Mix-and-match features also let the team adapt to future shows across the country.