for the love of nature
We left the backyard behind and placed MoistureShield into some of the wildest places we could think of with new, show-stopping brand imagery.
not your everyday campaign
We wrote a new tagline to connect the product performance to that extreme photography. “Get Outside The Everyday” is our call to the bold, adventurous spirit inside each of us, because MoistureShield believes everyday living doesn’t have to mean an ordinary life. The campaign was then expanded with copy that played off of mundane situations.
how was it received?
One particular publication loved the ad so much they bumped it to the front pages for no extra cost. That’s a value of over $18,000.
taking a deep dive into technology
To push the story even deeper, our “360 degree protection, 365 days a year” theme celebrates the technologies working overtime to help MoistureShield products outperform the industry.
making the invisible visible
To call attention to exceptional performance characteristics, we created a series of videos to focus on the proprietary technologies working hard behind the scenes.
no matter the weather
MoistureShield technology offers better comfort and performance for sun, snow, rain and everything in between. Ad units tied to local forecasts helped highlight unique features for every kind of weather.
bringing it all together
Larger-than-life hero images at IBS 2022 made for the perfect new campaign launching pad.