the mash

When the city of Mason approached the Challenger Baseball League about building an adaptive field, Jen Christmas was all in. Not only did she co-lead a $2.5 million capital campaign—she discovered the game-changing power of having the right people ask the right questions. It leads to adaptive construction that does more than comply with laws; it brings together a community of people in ways that weren’t possible before.

Want to achieve more success in the remodeling industry? Check your relationship with your contractor customers. Once you’ve landed the loyalty of a contractor, there’s no telling how far your brand will grow. It can take some work, but we know all the ways to increase your rapport so they feel satisfied and can then leverage your brand.

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

Today, you can’t win business with fishing trips and golf outings. If you’re selling to the trades and businesses, you need a deeper understanding of your customers’ pain points, their business’ success factors and how you can help their business outperform their market. It’s a journey and in this post, we’ll help you get started on the right path.