In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
If you’re a manufacturer of American-made goods, you already know the value of the “Made in America” claim has ebbed and flowed over the past few decades. Recently, however, it seems to be making a comeback. Bill Rossiter, agency owner and principal, discusses Morning Consult’s “Made in America” report and shares how you can leverage the power of Made in the USA on your own homegrown products.
How does a logo go from an idea to a reality? At Interrupt, it's a time-intensive and thorough process of taking ideas and identifiers then distilling them down to their visual essence. It takes many different brains coming together, fashioning countless iterations, to create something that stands out from the crowd and represents the core of a company. Take a peek inside the process.
As marketers, there’s a lot we can do to build a compelling story around a brand or product. But when users can readily and consistently separate your product from the competition, you’ve got something special. Our Director of Brand Content Jen Molnar explains how a Lego sorting session sparked an ah-ha moment on the importance of developing distinctive (and memorable) physical product features.
Naming a new brand or product is one of the toughest gigs in the world of branding. Here are five tips from our executive creative director and brand strategist, Anita Holman, on things to remember when your company is embarking on a major rebrand or preparing to introduce a new product.
The strength of your “fan following” is also the strength of your brand. And one powerful way to build that loyalty is to allow your customers’ creativity to shine through in your marketing. Associate creative director Erin Kunz explores the brands that shaped her adolescence and how embracing user-generated content helped them build an even stronger identity.
You’ve put in the company’s time. You’ve devoted the company’s money. So naturally, you want to see a high return on investment in your agency. While a lot depends on choosing the right partner, there are seven things you can do to maximize your relationship and get the most out of the branding, marketing and creative work you commission.
Your product has incredible features. But how will people feel because they chose it? We’re talking about the power of emotional versus rational appeals with our executive creative director and brand strategist, Anita Holman, who explains why stirring an emotional connection with your brand is a must-do if you want to stand out.
Success grows out of a smart brand strategy. Effective branding helps your business stand out in an increasingly competitive market. Explore key concepts to consider as you develop and plan for your brand.
It’s easy to get so caught up in the B2B world that you forget to take the consumers’ everyday world into account. It’s important to remember the lives consumers are living each day.