Business Strategy, marketing & branding
It’s Strategic Planning Season: What’s Your Game Plan?
Don’t forget the dreaded strategic planning process.
While sometimes grueling, the business planning process is one of the most strategically important activities for the success of any business. Interrupt shares our experience and insights on how to drive a more purposeful planning process.
Don’t forget the dreaded strategic planning process.
For many products, selling through architects is a necessity.
Many companies see distributors as an expense to be minimized — a necessary evil — instead of an asset to grow.
Many companies that sell to dealers as part of their distribution channel take a short-sighted approach.
If you want to sell more products that require an experienced installer, you need to sell contractors.
For decades, most dealers have relied on two ways to sell builders.
When major decisions must be made, individuals tend to seek advice from those with vast experience.