the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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What Happened When Our Office Took the MBTI

To better understand how we work together, we tapped the MBTI personality test to see how our natural tendencies mesh (or clash!) in our daily interactions. Get our take on this team-building exercise and how INFJs and ENTJs can bring out the best in each other.

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Strategic Planning: Control the things you can

One key way to win strategic planning this year: start with what you can control. By first focusing on the elements you know and understand well, you not only avoid “analysis paralysis,” you create openings in your understanding so you can better tackle surprises when the time comes. Learn from Interrupt CEO and veteran strategic planner Bill Rossiter on the best way to approach this annual company exercise.

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Is that influencer right for your brand?

Brands are eager to partner with social media creators—in fact, 59% of marketers plan to boost their investment in influencers. But too many are chasing follower counts and eyes on the product instead of doing the leg work to find the right fit. Learn the five questions you should be asking in order to find the perfect influencer-brand match so you can reap the marketing rewards.

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5 tips to expand your brand's shelf life

Pop stars have a saying: you’re only as relevant as your latest hit. But the old adage is useful for describing brands, too, as they seek to stay true to themselves while adjusting to ever-evolving consumer preferences. Learn how to keep your brand on top with insights from Executive Creative Director and Brand Strategist Anita Holman.

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A Rebrand Roadmap for Complex Channels in the Residential Space

So you’re ready to embark on a rebrand—but you’re staring down a complex pipeline of audiences and distribution channels. How do you ensure a successful launch across all stakeholders while juggling everything from communications and sales training to merchandising and inventory management? Our Director of Client Services Bethany Sanker explains how to navigate a rebrand through the whole value chain.

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Beyond Static: How Motion Design is Breathing Life into Brands

If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.

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business planning in uncertain times

Times they are a-changing. But in times of economic uncertainty, successful companies find pockets of opportunity: focused areas where positive growth is still possible, even likely. Our Principal and CEO Bill Rossiter reflects on the state of the building materials industry, and how business leaders can find ways to win amid waning consumer confidence and policy uncertainty.

crystal ball with caption 2025 market trends

Our 2025 housing market predictions

Got a Magic 8 ball for the building materials industry? We do, and his name is Sandy Embrescia-Hridel. Our director of strategic insights spends a heavy chunk of his work week reviewing data, statistics and developments so that he can make accurate industry forecasts for our clients. We quizzed him on his predictions for the coming year.

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Social Strategy: 4 Evergreen Rules to Master an Always-Evolving Game

One of the biggest challenges of effective social media management is the constant demand for evolution—changing according to the algorithms, trends and audience demands of every season. But there are four approaches that you can hold on to tight as you and your team gauge what’s working and what isn’t in your 2025 social media management. They’re the steadfast evergreens in a field of fleeting annuals. Read on to learn more.

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What We’re Grateful For

It’s the time of year for gratitude. We gathered our team to share around the virtual Thanksgiving table what they’re most grateful for this year, at work and at home.

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