the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

Space Mountain and the Power of Curiosity

A Disney coaster experience was just one test case for our strategic insights manager Stephanie Gries. As a market researcher, she’s logged hundreds of hours in conversation with your potential customers. (And as a mother, even more hours with her own family.) Collectively, all those talks taught her the power of developing more curiosity in both our professional and personal lives—and she says it all starts with one easy-to-ask question.