the mash

While businesses nationwide strive for diversity, age remains a largely overlooked aspect. Conversations tend to focus on gender and race, but a team with a wide range of life and work experiences is incredibly powerful. Learn why a multigenerational team is a key differentiator that’s too often overlooked.

In the short time since artificial intelligence became part of our daily lives and public debates, it’s already made seismic shifts in the way people work. We gathered our agency’s internal AI task force, which includes writers, designers, marketers and digital experts, for a roundtable discussion of AI’s impact, learning how they expect it to change agencies, politics and beyond.

As companies realize the importance of AI, they're pouring more money than ever into the technology so as not to get left behind. But since the technology is (in many ways) maturing faster than what we can, or are willing to, execute on, we have to figure out how to correct for “the human factor”—both corporate leadership vision and team execution. How do you ensure it isn’t a limitation for success in your adoption of AI? Read Interrupt Principal Bill Rossiter’s take on the importance of AI on enabling the future success of your team and business performance.

Interrupt has given countless hours of team time over the years, volunteering for everything from Habitat for Humanity builds to multiple sclerosis fundraising. Agency principal and owner Bill Rossiter shares why the company’s giveback philosophy is so focused on hands-on contributions, and addresses the surprising ROI of community involvement for businesses large and small.

When it comes to trends, hindsight really is 20/20. Looking back on the past year, our Director of Brand Content Jen Molnar sees five movements that brands should either pay attention to or capitalize on for 2024, happening on our screens, in our climate and beyond.

Shyla Helmintoller had a hunch. But in the web of doctor’s recommendations and referrals (or lack thereof), she had to take getting help for her daughter into her own hands. Our project manager explains how the “get shit done” attitude she brings to her day job helped her navigate advocating for her daughter during her main job: parenthood.

The building materials industry is at a unique crossroads: customers want more personalized service than ever before. And AI may lend itself best to the needs of the building materials industry to deliver that. Executive Creative Director and Brand Strategist Anita Holman explores how this game-changing tool could enhance every brand’s ability to develop personalized advice in ways that were never humanly possible before.

You’ve hired the right team. You’ve invested in a social strategy. Yet you’re still not seeing the results you want on TikTok, the current king of social channels. According to our in-house social media guru Hayley Kandik, it’s not you, it's the algorithm. Don’t be discouraged—with a few small tweaks, you can press forward with creating an identity for your brand on TikTok that serves both your goals and your audience.

A cookie-free future is coming. That means a new analytics future, too. Dive into an explanation of Google Analytics 4, the new data tool created in anticipation of this change, and explore how Interrupt’s digital marketing team is leading the transition.

When the city of Mason approached the Challenger Baseball League about building an adaptive field, Jen Christmas was all in. Not only did she co-lead a $2.5 million capital campaign—she discovered the game-changing power of having the right people ask the right questions. It leads to adaptive construction that does more than comply with laws; it brings together a community of people in ways that weren’t possible before.

In the race to comment on AI, senior copywriter Dan Tischler asks: what does the AI think? His discovery reaffirmed his belief that there isn’t yet a rival for the human imagination when it comes to copy.

This year has brought a tidal wave in the evolution of AI image generators. Chris Graver, our associate creative director, takes them on and learns how to make them work with (rather than against) him in his efforts to fearlessly take on the future.

I used to pride myself on powering through a jam-packed 24-hour day with only four hours of sleep and a six-pack of Coke Zeros. Then my health crisis hit. Here’s what I’ve learned about the value of balance—and how I hope it can impact anyone reading who is feeling like they can’t squeeze in any me-time.

Work From Home has become almost commonplace, but what happens when you set up your laptop from much further away than the kitchen table? Airbnb’s recent “work from anywhere” announcement reflects a trend toward embracing more varied and distant remote work locations. To pull it off, you'll need more than strong Wi-Fi—you’ll have to think differently (and proactively) about how fully remote workers participate in a hybrid workplace. Our resident digital nomad shares her strategies.

True innovation isn’t just about being new or different. Anyone can develop and introduce a new product. The bigger challenge is, is it relevant enough that someone will actually buy it? Discover Interrupt founder Bill Rossiter's definition of innovation and read his argument for why companies that aim to outperform the competition must dig deeper.

Personal mantras are typically words or phrases with a positive intent behind them with the goal of giving yourself some motivation or encouragement. In recent years, practicing a positive mindset has become a part of the self-care routines of millions and there’s a reason why. According to a study, researchers found that when participants read positive statements out loud, they experienced a boost in mood. Keep reading and learn how to give it a try.

Change is a difficult, yet necessary part of life. Interrupt Senior Account Executive Mark Nowotarski shares his thoughts on change both personally and professionally.