In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
Sound instantly communicates mood, personality and intent. When designed strategically, it reinforces brand positioning at an emotional level—often before a single word is spoken. Learn about the science behind sound and its advantages for your brand, helping you break through the noise to reach your customers on an emotional level.
When Stephanie Gries was diagnosed with breast cancer, she found comfort in a familiar place: her career. She became the researcher and analyst of her own experience, hunting for the most useful information with a determination to make the right decisions—even if they were uncomfortable. The same advice she gives clients everyday was now guiding her through one of the most challenging journeys of her life.
Getting in-depth into issues affecting the building materials industry is kind of our thing. In our latest Deep Dive column, we explore the articles, podcasts, reports and fact sheets we’ve used to develop a richer understanding of the growing trend toward building for resilience and the coming need to build and retrofit for modern building codes.
Historically, homeowners deferred to contractors. But with the explosion of the internet and social media, that’s changing rapidly. Learn why the increasing savvy of homeowners is a trend every building product manufacturer needs to pay attention to, now.
As part of our celebration of Women in Construction Week and Women's Month, we sit down with Bethany Sanker, Interrupt’s director of client services, to learn more about how her experiences as a female leader have shaped her career. She shares how she handled the speed bumps, and her perspective on the benefits of recruiting more diverse teams in the building and construction industries, in this Q&A.
We scouted the sights, surveyed the booths, and drew up a list of the most interesting trends we saw at the International Builders’ Show 2026. Learn more about how the industry is tackling labor shortages, climate change, new audiences and more.
Are trade shows still earning their spot in the marketing budget? In the building materials industry it’s a no brainer, argues Strategic Account Manager Kyle Rhine. He explains that manufacturers still investing confidently aren’t doing so out of habit. They’re doing it because the channel continues to deliver— but only when it’s treated with the same rigor as the rest of the marketing mix. He explains how.
If you’re a building materials manufacturer heading into the new year feeling like the ground keeps shifting under your feet, you’re not imagining it. Get informed insights in to market challenges for the year ahead—and actionable advice on how to face them—from our CEO Bill Rossiter.
Predictions for a soft building materials market in 2026 means some marketers will let up on the gas. That’s a big advantage for those brands with the fortitude to stay the course. Learn how an investment today could lead to sales cycles compressing in your favor when markets rebound.
Staying connected with the people around us is rooted in acts of doing good. Of reaching out. Of giving back. It’s one of the reasons Interrupt prioritizes donating time and goods to local organizations, as a group and as individuals. Hear from the team about why the office giveback is so much more than a seasonal commitment.
To break through in today’s incredibly crowded marketplace, your audience needs to feel something—and sense marketing is one stellar way to rise above the noise. Learn how companies are employing colors, signature sounds, live events and other multi-sensory experiences to forge a bond with their audiences and make their brand impossible to forget.
Marketing moves that make history lean into surprising and challenging ideas to spread their message. But how do you make it happen for your company? By practicing bravery in branding—making space for bold ideas that could spark big results. Learn how you to bring more, “crazier” ideas to life while ensuring only the right ones see the light of day.
Our director of finance and human resources explains in short, poetic form how our attitudes and actions can have an impact in the office, for better or worse. What energy will you pass on today?
AI may offer speed. But what does it sacrifice in terms of brand trust? With more consumers struggling to discern what’s real, Executive Creative Director Anita Holman explores why keeping human connectivity in the mix enhances brand trust by boosting the perception of authenticity.
To better understand how we work together, we tapped the MBTI personality test to see how our natural tendencies mesh (or clash!) in our daily interactions. Get our take on this team-building exercise and how INFJs and ENTJs can bring out the best in each other.
One key way to win strategic planning this year: start with what you can control. By first focusing on the elements you know and understand well, you not only avoid “analysis paralysis,” you create openings in your understanding so you can better tackle surprises when the time comes. Learn from Interrupt CEO and veteran strategic planner Bill Rossiter on the best way to approach this annual company exercise.
Brands are eager to partner with social media creators—in fact, 59% of marketers plan to boost their investment in influencers. But too many are chasing follower counts and eyes on the product instead of doing the leg work to find the right fit. Learn the five questions you should be asking in order to find the perfect influencer-brand match so you can reap the marketing rewards.
Pop stars have a saying: you’re only as relevant as your latest hit. But the old adage is useful for describing brands, too, as they seek to stay true to themselves while adjusting to ever-evolving consumer preferences. Learn how to keep your brand on top with insights from Executive Creative Director and Brand Strategist Anita Holman.
So you’re ready to embark on a rebrand—but you’re staring down a complex pipeline of audiences and distribution channels. How do you ensure a successful launch across all stakeholders while juggling everything from communications and sales training to merchandising and inventory management? Our Director of Client Services Bethany Sanker explains how to navigate a rebrand through the whole value chain.
If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.