In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
You’ve hired the right team. You’ve invested in a social strategy. Yet you’re still not seeing the results you want on TikTok, the current king of social channels. According to our in-house social media guru Hayley Kandik, it’s not you, it's the algorithm. Don’t be discouraged—with a few small tweaks, you can press forward with creating an identity for your brand on TikTok that serves both your goals and your audience.
In the race to comment on AI, senior copywriter Dan Tischler asks: what does the AI think? His discovery reaffirmed his belief that there isn’t yet a rival for the human imagination when it comes to copy.
You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)