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Search is evolving, and it’s becoming more fragmented than ever. Just six years ago, Google accounted for an estimated 91% of all search traffic. Consumers still use Google extensively, but it’s increasingly losing ground to AI tools like ChatGPT, Claude, Perplexity and even Google AI. Here’s the real question we need to be asking as marketers: “Is my brand showing up in the places where buyers are actually searching?” Find out how to make sure the answer is yes.

Through 2034, the U.S. government is offering households a tax credit to cover up to 30 percent of the cost of installing rooftop solar and battery storage. It’s called the Residential Clean Energy Credit, and two of our Interrupt team members took advantage of the policy to transform their respective homes’ power sources from gas and electric to solar. Hear their personal insights into the selection and installation process.

Naming a new brand or product is one of the toughest gigs in the world of branding. Here are five tips from our executive creative director and brand strategist, Anita Holman, on things to remember when your company is embarking on a major rebrand or preparing to introduce a new product.

A Disney coaster experience was just one test case for our strategic insights manager Stephanie Gries. As a market researcher, she’s logged hundreds of hours in conversation with your potential customers. (And as a mother, even more hours with her own family.) Collectively, all those talks taught her the power of developing more curiosity in both our professional and personal lives—and she says it all starts with one easy-to-ask question.

Change is hard. As number one on Forbes’ “industries ripe to transform” list, the construction industry knows this all too well. But what is the ultimate cost of using centuries-old approaches and methods? Read on as we explore the opportunities for transformation.

True innovation isn’t just about being new or different. Anyone can develop and introduce a new product. The bigger challenge is, is it relevant enough that someone will actually buy it? Discover Interrupt founder Bill Rossiter's definition of innovation and read his argument for why companies that aim to outperform the competition must dig deeper.

Your product has incredible features. But how will people feel because they chose it? We’re talking about the power of emotional versus rational appeals with our executive creative director and brand strategist, Anita Holman, who explains why stirring an emotional connection with your brand is a must-do if you want to stand out.

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

Are you investing in digital resources? How much are you paying attention to your customer experience (CX)? If you impress at every touchpoint—digital, in-person and beyond—you can weather virtually any storm. Discover more now.

The shift away from trade shows has been happening for years, COVID just gave companies a rationalization to make that shift happen even faster.

Success grows out of a smart brand strategy. Effective branding helps your business stand out in an increasingly competitive market. Explore key concepts to consider as you develop and plan for your brand.

It’s easy to get so caught up in the B2B world that you forget to take the consumers’ everyday world into account. It’s important to remember the lives consumers are living each day.

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

Marketing partnerships can create exponential success for the brands involved. Value-added, expansive audience, corporate-startup, and long-term strategic partnerships all offer wider exposure and an increased customer base for companies of all sizes and backgrounds.

Did you know you provide a customer experience (CX) as an individual? Similar to the way a business ensures their customers are getting the best experience possible. The way you interact with each person you come in contact with is an opportunity to make a positive impression.

The nature of business is changing even faster and more rigorously than in decades past. Marketing will serve as the main driver of this change, delivering greater customer experiences and more relevant business strategies through comprehensive data analysis.

The entire Interrupt team pitched in to help you prepare for the upcoming year. From channel strategy to digital trends, here are our top predictions of the biggest factors to impact your business in 2019.

You’ve heard about the importance of creating a great customer experience (CX), now it’s time to learn about the real driver of success — employee experience. In this post, we explain how to engage your team to encourage greater results through higher productivity and company loyalty.

We're happy to report that all signs indicate a strong 2018 for the building materials industry. Check out our findings and see how you can make the most of the impending growth and disruption ahead.

“What gets measured gets done.” That simple statement is a guiding principle for us — both at our agency and with our clients.