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The Interrupt Team just returned from attending AIA 2019, the American Institute of Architects’ annual architecture conference, in Las Vegas and has some key takeaways to share.
While walking the AIA 2018 show floor, our Senior Account Executive Emily Johnson appreciated the unique use of product to draw architects in brand booths. Despite the gorgeous aesthetics and interactive activities, the lack of organization around the all-important CEU offering was a major drawback for attendees and the manufacturers who worked hard to draw a less than favorable crowd.