Business Strategy, marketing & branding, channel audiences
how to sell to architects and get specified
For many products, selling through architects is a necessity.
Building A More Relevant Brand
Customer expectations are rapidly evolving. The line between B2B and B2C is disappearing with industry disruptors like Amazon, Netflix, and Uber leading the way. Marketers must adjust to stay relevant, finding ways for their brands to more deeply engage customers.
Business Strategy, marketing & branding, channel audiences
How to Sell Distributors
Many companies see distributors as an expense to be minimized — a necessary evil — instead of an asset to grow.
Business Strategy, marketing & branding, channel audiences
A 3 Step Process to Successful Dealer Sales
Many companies that sell to dealers as part of their distribution channel take a short-sighted approach.
marketing & branding, channel audiences, customer experience
Big Box. Big ROI.
What marketer doesn’t want a bigger budget?