Getting Your Products Selected by Homebuilders
Homebuilders are placing more demands and expectations on their suppliers and manufacturers than ever before. And on top of their ever growing needs, they’re pretty resistant to adopting new products. Why change when what they’re currently using is working? In this webinar, we focus on how manufacturers can address these challenges and discuss new ways to reach builders using Houzz.
In this webinar you’ll learn
- Trends that impact the way builders select products today
- Which influencers impact single family builder selection decisions—along with how and why they do so
- How manufacturers can best utilize Houzz, through a live tour of the platform
David Schiever, Director of Strategy, Interrupt
Dave will facilitate the webinar and lead the discussion on trends. He has a knack for finding answers to our client’s challenging questions and defining differentiated and sustainable strategies that capture value in the marketplace.
Michael Stein, Industry Marketing Evangelist, Houzz
Michael is a Bay Area-based carpenter and industry marketing expert at Houzz, a growing social media platform that connects millions of homeowners and home improvement professionals. Michael leads Houzz events throughout North America and speaks on industry trends and best practices for using the platform to reach target audiences.
ABOUT INTERRUPT: Interrupt® is a strategic marketing and branding agency focused on delivering Strategic Creative Results and optimizing the success of building material and home improvement companies. Interrupt is based in Sylvania, Ohio and services Fortune 500 clients around the globe.
ABOUT HOUZZ: Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. Receive national reach with Houzz brand advertising solutions, ideal for product manufacturers and national retailers.