the mash

Very few building material companies have a strong, structured approach to selling architects.

Done right, marketing connects you to customers and leads to sales.

We have a simple approach to marketing: Marketing dollars are investments, and should be spent accordingly.

Patience is a virtue.

Last month in our creative meeting, we had a heated discussion on the merits of crowdsourcing design.

We were half-way through the meeting when all of the sudden the Vice President of Marketing and the senior level decision maker in the room...

Graphic design surrounds us. It’s everywhere we look.

One can spend all day arguing whether to implement a social media strategy.

There will be many opportunities to leverage and challenges to overcome in the coming year.

I had the opportunity last month to be a featured speaker at the International Door Association (IDA) Show, which focuses on the garage door industry.

How can you win the spec in today’s highly competitive commercial architectural community?

Forming “The Plan” is one thing. Getting your team to execute it is another.

Your sales force can be one of your biggest expenses.

Don’t forget the dreaded strategic planning process.

For many products, selling through architects is a necessity.