the mash

Repeat after us: you are not just a manufacturer of products. And one of the best times to remember that is during your strategic planning sessions. Whether you’re a large, multi-billion-dollar corporation or a small business, the way you approach your strategic planning process is crucial to your success. And one of the most important pieces is identifying your real purpose, beyond the product you make. Read on for three critical questions to consider.

True innovation isn’t just about being new or different. Anyone can develop and introduce a new product. The bigger challenge is, is it relevant enough that someone will actually buy it? Discover Interrupt founder Bill Rossiter's definition of innovation and read his argument for why companies that aim to outperform the competition must dig deeper.

Your ultimate goal is to outperform the market and your previous year. Given your channel mix, how will your business be impacted by the potential 1% shift, and what is your plan to leverage it?

Be cognizant of the top three areas where most companies fail to create a more air-tight plan.

It’s strategic planning season.

After all the effort spent on building a strategic plan, 90% of companies still fail to launch. In this article, we define clear ways to achieve your goals and make sure that the important time spent on planning doesn’t go to waste.

After 30 years in the industry, it continues to amaze me how infatuated manufacturing companies are with the new construction (NC) market.

Set aside some time to make a list of gifts that you, as a leader, will give to your business to make it more successful.

One guarantee in business is change.

Expertise in the building materials channel is what ensures you get results.

First, remember that planning is a process, not a project.

We were half-way through the meeting when all of the sudden the Vice President of Marketing and the senior level decision maker in the room...

There will be many opportunities to leverage and challenges to overcome in the coming year.

Forming “The Plan” is one thing. Getting your team to execute it is another.

Don’t forget the dreaded strategic planning process.