In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
AI may offer speed. But what does it sacrifice in terms of brand trust? With more consumers struggling to discern what’s real, Executive Creative Director Anita Holman explores why keeping human connectivity in the mix enhances brand trust by boosting the perception of authenticity.
To better understand how we work together, we tapped the MBTI personality test to see how our natural tendencies mesh (or clash!) in our daily interactions. Get our take on this team-building exercise and how INFJs and ENTJs can bring out the best in each other.
One key way to win strategic planning this year: start with what you can control. By first focusing on the elements you know and understand well, you not only avoid “analysis paralysis,” you create openings in your understanding so you can better tackle surprises when the time comes. Learn from Interrupt CEO and veteran strategic planner Bill Rossiter on the best way to approach this annual company exercise.
Brands are eager to partner with social media creators—in fact, 59% of marketers plan to boost their investment in influencers. But too many are chasing follower counts and eyes on the product instead of doing the leg work to find the right fit. Learn the five questions you should be asking in order to find the perfect influencer-brand match so you can reap the marketing rewards.
Pop stars have a saying: you’re only as relevant as your latest hit. But the old adage is useful for describing brands, too, as they seek to stay true to themselves while adjusting to ever-evolving consumer preferences. Learn how to keep your brand on top with insights from Executive Creative Director and Brand Strategist Anita Holman.
So you’re ready to embark on a rebrand—but you’re staring down a complex pipeline of audiences and distribution channels. How do you ensure a successful launch across all stakeholders while juggling everything from communications and sales training to merchandising and inventory management? Our Director of Client Services Bethany Sanker explains how to navigate a rebrand through the whole value chain.
If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.
Your branding agency should feel like a partner, not just a vendor. So how do you know when you’ve found the right relationship? We asked our founder and CEO Bill Rossiter for the six red flags—and green flags—that tell you whether you’re with the right agency partner for you.
What if uncertainty is not a roadblock to growth, but the spark your business has been waiting for? Bill Rossiter explores the opportunities available to leaders with the courage to lean into uncertain times, and offers actionable insights you can apply to your organization.
Times they are a-changing. But in times of economic uncertainty, successful companies find pockets of opportunity: focused areas where positive growth is still possible, even likely. Our Principal and CEO Bill Rossiter reflects on the state of the building materials industry, and how business leaders can find ways to win amid waning consumer confidence and policy uncertainty.
There’s a good reason we use the term “brand equity.” A strong brand is money in the bank. And as with any investment or savings plan, building up that equity doesn’t happen overnight. It takes consistency, discipline and an ability to play the long game. Learn how to build up your balance.
New generations of consumers are ever more conscious of the ecological impact of their product choices. That can make it tempting for brands to whip up a sustainability story—even when it’s not fully backed by the facts. Learn how to ensure your claims stand up to scrutiny, and what’s at risk if they don’t.
What’s the key to success in work and in life? According to our director of operations, Suzanne Silva, it’s embracing our relationship with change. Since it’s inevitable, she writes, why not aim to approach it with resilience, rather than resistance? Read on for her advice.
Major brand collabs, industry developments and tariff talk: we trekked and talked through thousands of booths at IBS/KBIS 2025 to bring you the top trends and insights from a record-breaking show. Read on for our leadership team’s top takeaways.
Major style announcements like “color of the year” can bring new perspective to homeowners used to seeing a product solely for its performance elements. Learn how we build just that type of campaign for Owens Corning Roofing, and discover the elements we use to build this major annual announcement to present the stylish side of a typically performance-driven product.
AI-generated content will dominate social feeds. But what do audiences actually want? Dive into the eight emerging social media trends with our go-to expert on the subject, Hayley Kandik, and learn the surprising ways authentic storytelling, long-form content and other authentic outputs will win over audiences in 2025.
The 2025 Super Sunday commercials brought bold ideas, big budgets, and plenty of buzzworthy moments. Our team breaks down the standout ads, wasted opportunities, and most baffling choices—with insights into what worked, what flopped and why. See this year’s hits and misses from the biggest stage in advertising.
Got a Magic 8 ball for the building materials industry? We do, and his name is Sandy Embrescia-Hridel. Our director of strategic insights spends a heavy chunk of his work week reviewing data, statistics and developments so that he can make accurate industry forecasts for our clients. We quizzed him on his predictions for the coming year.
One of the biggest challenges of effective social media management is the constant demand for evolution—changing according to the algorithms, trends and audience demands of every season. But there are four approaches that you can hold on to tight as you and your team gauge what’s working and what isn’t in your 2025 social media management. They’re the steadfast evergreens in a field of fleeting annuals. Read on to learn more.
Before we flip the page to write the first lines of 2025, we’re looking back at the chapter we just completed—our biggest year yet as an agency. Take a look at the team's biggest victories—and take a moment to log your own, too.