In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.
Your ultimate goal is to outperform the market and your previous year. Given your channel mix, how will your business be impacted by the potential 1% shift, and what is your plan to leverage it?
Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.
The Interrupt Team just returned from attending AIA 2019, the American Institute of Architects’ annual architecture conference, in Las Vegas and has some key takeaways to share.
After all the effort spent on building a strategic plan, 90% of companies still fail to launch. In this article, we define clear ways to achieve your goals and make sure that the important time spent on planning doesn’t go to waste.
The feed basket still seems to be strapped to many companies across the construction industry as they continue to search for the best places to invest their profits. It remains obvious that rapid spikes in success are still preferred over organic growth, with many companies willing to pay a premium for the proven performer.
Your sales force can be one of your biggest expenses.
For many products, selling through architects is a necessity.
Many companies see distributors as an expense to be minimized — a necessary evil — instead of an asset to grow.
If you want to sell more products that require an experienced installer, you need to sell contractors.