the mash

If your brand isn’t “moving,” then it’s being left behind. Motion design is as essential to your brand today as outstanding typography and just-right color palettes. Learn how animation has become a must-have for companies who want to better capture and engage their audiences amidst the noise of the digital world in the latest from one of Interrupt’s associate creative directors and motion design experts.

Fresh to the creative team, Graphic Designer Hayley Kandik feels there’s a thing or two they don’t teach you in college. So, in the interest of supporting other young design professionals, she’s presenting a list of things they don’t teach you in college, an incomplete compilation that nevertheless will get new grads and established career professionals alike thinking about how to improve onboarding and mentorship processes for first-year professionals.

How does a logo go from an idea to a reality? At Interrupt, it's a time-intensive and thorough process of taking ideas and identifiers then distilling them down to their visual essence. It takes many different brains coming together, fashioning countless iterations, to create something that stands out from the crowd and represents the core of a company. Take a peek inside the process.

Our brains are bogged down in the digital era, where an entire world of by-the-minute information is at our fingertips. Always. How do you get creative in the midst of such mental messiness? Senior art director Dave Behm uncovers some methods for quieting the madness that help him stay creative.

Mean Girls is back in theaters, and for Associate Creative Director Sara Syrek, back on her mind, too. She revisits her aspirations for admittance into the catty popular girl group and what she’s learned since then about ways people can be an addition, a bonus, a benefit—and ways they can totally deplete and subtract. Be an adder, Sara advises. Learn how.

We’ve worked to design a sponsorship for Owens Corning that “Raises the Roof” inside Allegiant Stadium as part of OCR’s support of the SRS Las Vegas Bowl. Take a peek behind the scenes of the larger-than-life project we took on to paint the town Pink.

This year has brought a tidal wave in the evolution of AI image generators. Chris Graver, our associate creative director, takes them on and learns how to make them work with (rather than against) him in his efforts to fearlessly take on the future.

We have a simple approach to marketing: Marketing dollars are investments, and should be spent accordingly.

Last month in our creative meeting, we had a heated discussion on the merits of crowdsourcing design.

Graphic design surrounds us. It’s everywhere we look.